Aviation Marketing: Pestle and Swot Analysis, Marketing Mix, Segmentation

Aviation Marketing
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Executive summary
Present report has been describe about the Wizz Air holding Plc, as it has been focuses
on the Pestle analysis that provides the details regarding the operating challenges of the firm,
Swot analysis that has been provides the strength ,weakness as well as challenges and threats of
the firm. It has also focuses the marketing mix of the Firm such as Product, Price, Place
Promotions, Process and Segmentation of Wizz Air Holding plc such as Age, income, gender,
lifestyle Targeting can be done as factors such as suitable size, Concrete differences, estimated
profits and many more.
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Table of Contents
Executive summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY..................................................................................................................................5
CONCLUSION................................................................................................................................9
RECOMMENDATION...................................................................................................................9
REFERENCES..............................................................................................................................12
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