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B01ITMK208: International Marketing | Report

   

Added on  2020-03-01

10 Pages2163 Words31 Views
Marketing Plan 1International Marketing

Marketing Plan 2Executive SummaryThis report presents a market plan for Australian fruit grower, AussieFruits, to expand intointernational markets. As such an analysis of the most appropriate country, the entry mode alongwith environmental analysis, target market and market positioning.It was found that India is emerging as the market of choice for Australian fruit exporters giventhe rising population and increasing level of income for households. The company can formstrategic alliances with supermarket retailers in India to gain easy access to target market andcompete with its American and European competitors. Further, the company needs to be vary ofthe stringent legal requirements for importers of agricultural produce. The target market for thecompany is affluent and aspirant class urban consumers residing in the urban cities of Indiawhose income and changing lifestyle promise constant demand and consumption of exotic fruits.In this context, the company can also use the quality and health benefits of fruits to position theirproduct in the target market.

Marketing Plan 3ContentsIntroduction......................................................................................................................................4Choice of Country: Rationale and Entry Mode...............................................................................4Environmental Analysis...................................................................................................................5Target Customers.............................................................................................................................6Product Positioning..........................................................................................................................6Conclusion.......................................................................................................................................7Bibliography....................................................................................................................................8

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