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International Marketing - Sample Assignment

   

Added on  2021-05-30

13 Pages2269 Words41 Views
Running head: INTERNATIONAL MARKETINGInternational marketingName of the studentName of the universityAuthor note

1INTERNATIONAL MARKETINGExecutive summaryThe aim of this report is to discuss about the potentiality of the Indian market for Ausy fruit, anAustralian fruit grower and distributor. In this report, external analysis of the Indian market isbeing discussed and evaluated along with determining the entry mode choice for them. Inaddition, this report also discussed about the target market segment for Ausy fruit along withdiscussing their positioning strategy.

2INTERNATIONAL MARKETINGTable of ContentsIntroduction......................................................................................................................................3Chosen country................................................................................................................................3Selected entry mode.....................................................................................................................4Determination of the external environment.....................................................................................5Political environment...................................................................................................................5Economical environment.............................................................................................................6Social environment......................................................................................................................7Target customer profile....................................................................................................................8Demographic segmentation.........................................................................................................9Geographic segmentation............................................................................................................9Psychographic segmentation.......................................................................................................9Positioning strategy.......................................................................................................................10Conclusion.....................................................................................................................................10Reference.......................................................................................................................................11

3INTERNATIONAL MARKETINGIntroduction In the current business scenario, entering in the foreign market is one of the mostcommon business decisions taken by the business organizations. This is due to the reason that inthe current time of globalization, entering in the foreign countries is not difficult and complex. Inaddition, it also helps the business organizations in enhancing their business revenue andpresence in the global market. Ausy fruit is one of the leading fruit producers and marketers inthe Australian region. They are specialized in growing Kiwi fruit. In the recent time, theauthentic kiwi fruit of the regions of Australia and New Zealand gained immense popularity inthe global market due to their nutritional value, taste and alternate usages (Ferguson 2014). Kiwifruit is having number of benefits including medical benefits also. The first commercialcultivation of kiwi fruit started in New Zealand. Currently, there is huge competition in themarket of kiwi fruit and it is encouraging Ausy fruit to consider the concept of internationalbusiness in order to increase the market share and revenue. This report will discuss about the potential country that will be beneficial for Ausy fruitin enhancing their market and business operation. In addition, the target customer profile alongwith the environmental analysis of the chosen country will also be discussed in this report. Chosen country India is selected as the potential country for Ausy fruit in enhancing their businessoperation. This is due to the reason that in the international business, one of the major factorsthat should be considered is the level and stability of the national economy of the host market(Kaushal and Pathak 2015). India is the fastest growing country in the world in terms of GDP.Thus, the economical viability will be more for Ausy fruit in entering in the Indian market.

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