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Business to Business Marketing Channels

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Added on  2019-09-25

Business to Business Marketing Channels

   Added on 2019-09-25

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Business To Business Marketing and Marketing Channels
Business to Business Marketing Channels_1
B2B and Marketing Channels2
Business to Business Marketing Channels_2
B2B and Marketing Channels3Introduction In this present paper we will discuss, the distribution channels which are the chains of business intermediaries through which goods and services reaches to customers until at end. The distribution includes retailers, wholesaler, internet and distribution. 1.The channels consist of direct and indirect form. This is totally depends on intermediaries. In direct form the customers buy goods directly from manufactures. Indirect form refers to that which follows the chain that starts from manufactures to wholesaler. Then it comes from wholesaler to retailer and from retailer to customers (Simpson et al., 2015).The direct channels are shorter than indirect channels. I would make use of indirect approach because I would not like the customer to know the manufacture directly. Breaking down the distribution channel helps in getting goods to consumers. When shampoo passes through the multiple channels it become easy for the product to be sold. The longer distribution channels are less profitable for the manufactures.The distribution channel is the path where the goods travel from manufactures to the ultimateconsumers. The channel is the very simple approach and thus it is useful to analysis all the sectors starting from structure, functions and contributors. Thus indirect channels are the important component of distribution channel. They purchase goods from the manufacturers and sell it retailers. The performance of the services is like credit provision and bulk breaking.
Business to Business Marketing Channels_3

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