Business to Consumer (B2C) E-commerce Model for Marketing and Cart Services

This paper discusses the Business to Consumer (B2C) E-commerce model for marketing and cart services. It explores the benefits and issues of the model, the different deployment models, and the current trends and examples in E-commerce. The paper focuses on Sam's Office Plants located at Melbourne CBD and how the B2C model can be implemented to improve the business. The subject is relevant to courses in E-commerce, Marketing, and Business Management.

BUSINESS TO CONSUMER (B2C) ECOMMERCE MODEL FOR MARKETING AND
CART SERVICES
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Business to Consumer (B2C) E-commerce Model for Marketing and Cart Services
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BUSINESS TO CONSUMER (B2C) ECOMMERCE MODEL FOR MARKETING AND
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A. THE MEANING OF E-COMMERCE
Among a wide array that constitutes eCommerce business, a Business to Consumer
(B2C) model will be the priority of this paper. It suffices the research's need to scrutinize the
various pros and cons of an online commercial occurring between a willing buyer and suppliers.
Delving into the problems faced at Sam's Office Plants located at Melbourne CBD, various cat,
and marketing techniques of eCommerce B2C model will be looked into. It is associated with
dealings and incorporation within businesses as well as consumers. Huseynov and Yıldırım,
(2016) assert that based on an online infrastructure of trading practice, it conveys appropriate
retail. Therefore, the model draws excellent extents and innovation relative to the growth of the
Internet and offices in the operated three locales around Melbourne.
The different models of the system; Iaas, Saas
Since Sam's B2C model uses the e-commerce platform as a means of directing sales to
offices, an understanding of the three deployment models is significant. As cloud server
providers, Infrastructure as a Service (IaaS) integrate resources in an Application Programming
Interface (API). Therefore, it enables consumers to directly interact with the company's server
and storage systems in a scalable maxim. Through the system, the company is capable of
building a virtual data center which allows cloud access. Secondly, platform as a service (PaaS)
refers to software where the business can be developed and deployed to give customers an
operating environment (Ferrada et al., 2016 Ferrada pp.302-309). It is implemented as server
software or operating system and may extend to internal hardware as well as network base. The

BUSINESS TO CONSUMER (B2C) ECOMMERCE MODEL FOR MARKETING AND
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model levies users of all scalability practices by allocating it to business' capability to develop
applications suiting the product or promoted service. Lastly, the Software as a Service (SaaS)
model enables a central point of access to server deployed software. As such, all client access
cloud services having allocated all management tasks to third-parties.
How the Saas system work
Being a web-based platform that provides offices with plants for interior décor, Sam's
Office Plant requires implementation pursuits of SaaS (Paris et al., 2018 pp.92-105). The
primary goal behind it is always achieving improved loyalty plans, increasing the brand's capital
and rates of redeeming them. The practice integrates all software solutions through the internet
as likened to the downloading option. SaaS annihilates the need for a physical version of the
software by businesses through internet connectivity. Similarly, a priceless factor by the model is
based on clients' ability to pay wherever they are using the structure. The model brings down re-
investment costs as well as improves the efficiency of use among teams required to have the
software, by subscribing for relevant departments only.
B. BENEFITS OF E-COMMERCE B2C MODEL
A great benefit posed by E-Commerce involves its power to work from any location as
long as there is a connection to the internet. According to those mentioned above, a low initial
investment makes it possible for a company to purchase. Verily, the organization is levied of
costs around the acquisition of hardware or fees because E-Commerce is accessed via the
internet. The model is convenient to its subscribers as most of its products are categorized in a

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standard pricing framework. Therefore, the company only pays for what they require in line with
the working department's thresholds. The latter fact can save cost substantially, exempting the
company from spending on unnecessary purchases. Focusing on building a brand, it incorporates
methods that automate programs in the bid to centralize data from clients as well as enhance the
campaign involvement (Heimbach et al., 2015 pp.129-133).
E-Commerce B2C companies endeavor is selling to clients either services or goods, as in
Sam's Office Plants, customers will be able to hire plants via the cloud. Based on a subscription,
it deals with a variety of facets including lifetime value, client cost of acquisition, and a rate of
churn. As stated by Eleonora Israeli, BC2 organizations present more capability to search for
clients in social media platforms namely: Instagram, Facebook, Twitter, and Pinterest (Kavis
2014). As such, the model of B2C requires less nurturing and shallow relationships for
successful operations. The marketing aspect is automated in B2C models thus provides ample
and quality work in the business procedure. It is majorly brand oriented looking to build on
customer loyalty.
ISSUES OF E-COMMERCE B2C MODEL
Nevertheless, E-Commerce is hindered by the lure of security emanating from the cloud
and arises as the critical business concern. Employers should be impetuous if not cautious about
contacts and high stake data when making decisions regarding access to company networks. Li
and Karahanna (2015) argue that the customization issue amid e-Commerce is worth

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consideration despite various company effort to diversify the provided APIs (2015). Thirdly, the
technology can prove expensive in the long run when vendors try to upsell subscribers with time.
The pay-as-you-go traditional pricing framework sometimes replaces the on-premise solutions.
Although more barriers to entry face the latter, the customers are likelier to prefer it to the
subscription type.
C. CURRENT TRENDS AND EXAMPLES IN INSERT SPECIFIC CONCEPT
ECOMMERCE
Finally, this research describes the E-Commerce B2C model in precision to its various
components promoting marketing automation. Based on the aforesaid requisites, the solution
posed by E-Commerce is most suitable for Sam’s Office Plant. The main features behind the
model include email, social media, referrals through loyalties, and eventual capture. The latter is
also based on the fact that the model is most appropriate for marketing as proved by famous
companies including Google Apps, Salesforce, and Dropbox. As a business aims for higher
revenues, implementation of SaaS marketing automation can prove potent to the need. Several
companies trend today as favorite vendors of B2C IT systems implementing E-Commerce
namely: Bridge, Belly, Five Stars, ExactTarget, and Belly.
The main reason to focus on Business to the Consumer model of eCommerce is decided
from the customers ideal of the buying practice. However, in Sam's case, the rapid growth of the
business necessitates new systems of IT as will be the research's primary recommendation.
Similarly, the fact exhibited by suppliers after sales services pose great insight on quick delivery
cart system as called into question by the study. According to Hiisilä and Kujala (2016) a

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contemporary depiction by B2C electronic browsing sites score highly, especially virtual stores
and this is the need for adequate marketing strategies. As exploited by Sam's Office Plants, a
market gap was found in offices need to sustain a décor, inside landscaping.

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References
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