Website Evaluation: CoinSpot and Coin Base

Website Evaluation 1
Website Evaluation: CoinSpot and Coin Base
by Student Name
Course & course Code
Professor
University Name
City & State
Date

Website Evaluation 2
Website Evaluation: CoinSpot and Coin Base
Online marketing also known as internet marketing is defined as using internet platform to
market products, services or brands. Online marketing is supported by internet media such as
affiliate marketing, website, social media, and search engine (Barolli, et al., 2017, p. 74).
Online marketing allows businesses to understand the behaviour and needs of their
customers, their competitors and the market at large. Therefore, online marketing gives
businesses to expand their market growth and expansion as well as their competitive edge
(Wang, 2015, p. 111).
With the evolution of online marketing, three different electronic commerce (e-commerce)
models were developed. The models are;
Business to Consumer (B2C) which refer to the end to end trade between a company and
consumers who use its products (Seybold & Marshak, 1999, p. 79).
Business to Business (B2B) which refer to the end to end trade between two companies/
businesses which transact together (Brinck, 2002, p. 132).
Peer to Peer (P2P) refers to a decentralised internet platform that allows to people to interact
by buying and selling with each other. Buyers and sellers are permitted to transact directly
without the intervention of a third party (Buford, et al., 2009, p. 331).
This paper seeks to compare and contrast two online financial services companies in
Australia. Considering the emergency of cryptocurrency exchange platforms, this important
segment of the service market will be addressed. Two competing websites, that is, the
CoinSpot and Coin Base have been chosen for comparison basis.

Website Evaluation 3
A. Chosen e-commerce business model
The Peer-to-Peer (P2P) business model has been selected for the study. The introduction of
cryptocurrency such as Bitcoin has seen many people engaging in P2P by buying and selling
the currency. Bitcoin P2P business model uses websites and other internet platforms to
facilitate the relationship between the buyers and sellers (Milne & Parboteeah, 2016, p. 23).
There are several platforms in Australia that facilitate cryptocurrency P2P business. The most
famous platforms are Independent Reserve, Coin Base, eToro, CoinSpot, Bitcoin OTC,
Coinmama, and CoinJar (Eyers, 2015); (Holderness, 2018). The study seeks to compare the
Independent Reserve P2P platform and Coin Base P2P platform.
i. Business Name
Business 1: CoinSpot
Business 2: Coin Base
ii. Homepage URL
The Homepage URL for CoinSpot is https://www.coinspot.com.au/ while its website is
www.coinspot.com.au.
The Homepage URL for Coin Base is https://www.coinbase.com/ while its website is
www.coinbase.com.

Website Evaluation 4
iii. Homepage Screenshot
a) CoinSpot
b) Coin Base