Entrepreneurship: Business Plan and Strategies for Food Corner Company

ENTREPRENEURSHIP

EXECUTIVE SUMMARY
This report reflects the different resources required to manage new business startup right
from innovative new ideas to execution of the business plans. In the context of Food Corner
Company this report delivers the business plan and entrepreneurial strategies adopted by the
association to accomplish business success.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
BUSINESS DETAILS.................................................................................................................4
MARKET/ INDUSTRY ANALYSIS.........................................................................................4
PRODUCT/ SERVICE DESCRIPTION.....................................................................................7
USP AND COMPETITOR ANALYSIS.....................................................................................8
OPERATIONS PLAN.................................................................................................................9
RISK AND COTINGENCY PLAN..........................................................................................10
SALES AND MARKETING STRATEGY...............................................................................11
FINANCE AND FUNDING PLANS........................................................................................12
MANAGEMENT TEAM..........................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Entrepreneurship is nothing but transferring the ideas inti business opportunities. These
involves creation of new ideas and resources in order to order to start off with new business
projects. It involves taking large risk of financial expenses and losses and implementing a
successful business venture into the marketplace. Entrepreneur has gather different measures into
a unit to make the most successful out of the findings. These involves managing and identifying
the best possible human capital, financial resources, ideas, physical infrastructure and supported
legal documentation to give to the ideas into the action plans. This report delivers competitor
analysis, risk analysis, sales and marketing strategy, source of business finance and management,
market analysis, product description and how the business manages the internal management
teams (Alvarez and Barney, 2020).
BUSINESS DETAILS
With entrepreneurial business startup of starting the business ideas in the sector of food
industry. This report talks about the business startup as “Food Corner”, which is UK based
business initiation in order to bring value to the customers by offerings them the most quality
food products and services. Using the food ingredients of vegan and organic ingredient, gluten
free and using natural sugar by seeing the trend of rising consciousness of people living in UK
for healthy lifestyles and quality living. The business also offers natural homemade increase and
brewed coffee to people. The tasty and yummy food menu attracts the customer segments with
affordable pricing to purchase the products offered by the company. The business outlet will also
take all the measures of maintaining cleanliness and hygiene by proper sanitization in order to
maintain the environment clean and safe (Berglund, Bousfiha and Mansoori, 2020).
Location: 220, Bakers Street, London, UK
MARKET/ INDUSTRY ANALYSIS
In order to analyze the market environment the Pestle and Porter five forces model can
be applied to determine that how good the business can flourish in external business
environment.
Pestle analysis