Feasibility of Developing Food Tourism in West Midlands

This research focuses on analyzing the effect of enhancing food tourism on the development and growth of West Midlands. It explores the strengths of food tourism in the economic growth of the region, examines the negative effects, and suggests ways to overcome them. The study also provides insights into food tourism destinations and their impact on the economy.

International Tourism
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
METHODOLOGY..........................................................................................................................5
LITERATURE REVIEW................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Food tourism is part of tourism industry but in this people travel around for testing food
as well as visiting restaurant which are in their destination of interest. In food tourism for the
person who is travelling food related activities is one of the main as well as biggest reason. For
completing this proposal, selected country is West Midlands which is metropolitan country in
western-central England. In respective country there are distinc type of food tours like Banks's
Park Brewery, The Spice Club Cookery Classes, Sadler's Brewery, Twisted Barrel Ale, Attic
Brew, Loki Wine Merchant & Deli Edgbaston, 3 Hammers Golf Complex, The Big Birmingham
Bake, Birmingham Food Tour, Dhillons Brewery, Fixed Wheel Micro Brewery, Harborne Food
School, Tan Rosie, Two Towers Brewery and many more. These are main places in West
Midlands which help in attracting tourist towards the destination as well as food tourism results
in positive impact on growth and development of nation. Along with this, there are several
advantages related to developing food tourism in West Midlands such as generating employment
opportunity, protecting environment, diversifying economy and encourage awareness among
people related to cross-cultural. In simple terms it can be said that food is the way of entering
within culture of other people through taste, food readying as well as overall eating surroundings.
Research aim
“To analyse the effect of enhancing food tourism over the development as well as growth
of nation. A study of West Midlands
Research objectives
 To develop basic knowledge related to the food tourism and destinations.
 To determine the strengths of food tourism in economic growth of West Midlands.
 To examine the negative effects of food tourism over the development and growth of
West Midlands.
 To explore ways which help in overcoming with negative impact of food tourism over the
development and growth of West Midlands.
Research questions
 What is food tourism and destinations?
 What are the major strengths of food tourism within West Midlands economic growth?
 What are the negative effects of food tourism over the development and growth of West
Midlands.

 Recommend ways which help in overcoming the negative impact of food tourism over
the development and growth of West Midlands?
Rationale
Main rationale for selection of present theme or research is to determine feasibleness
related to development of food tourism in West Midlands. Present study is crucial at both level
personal as well as professional. In relation of personal level it provide assistance to investigator
in enhancing their research skills such as time management, data gathering, data analysis,
literature review and many more. All these skills play important role in completion of project
timely as well as in systematic manner. On the other hand, at professional level present research
provide assistance in enhancing level of understanding and knowledge related to development of
West Midlands for food tourism. Thus, present research is necessary at both personal as well as
professional level.
Structure of report
It is essential section of investigation proposal because it will provide assistance in
conducting investigation in organized style. There are numerous activities which will going to be
conduct in this researcher and these will provide assistance in completing research within
systemic manner. Explanation of these chapter and activities are mention below :- Introduction: It is starting part of research project which involves several topics such as
research aim, objectives, questions, rationale of the project and several other important
aspects related to it. Literature review: In this research literature review section will be done on the basis of
information and data available in articles, books, magazines and several other sources
which means it conduct on the basis of secondary data. Research methodology: It is also one other part of research but play important role
conducting research. Research methodologies includes several important aspects of
research such as interpretivisim philosophy, thematic analysis, inductive approach,
secondary sources of data collection and many more. These all are important as well as
useful sources which will provide assistance to researcher in accomplishing desired goals
and objectives. Data collection and analysis: In this section thematic analysis will be implemented
because it help in analysing secondary information from literature review section.

Moreover, it will provide assistance to researcher in completion of research in better
manner.
 Conclusion and recommendations: It is end part of research which conduct through
explaining overall information related to chapter in short as well as clear ways. On the
other hand, Recommendations will be provided for enhancing the research title.
METHODOLOGY
It is related to the procedure of collecting as well as evaluating valuable data and
information related to specific field of study. This investigation is based on secondary research
as well as in relation of same distinct kind of methodologies are mention below :-
Research Philosophy
It is procedure of gathering, collecting, analysing as well as utilisation of information
related to topic. There are two type of philosophies i.e., positivism and interpretivism. This
report is based on secondary data in relation of that interpretivism philosophy will applied for
conducting research. This will provide assistance to researcher in gathering as well as analysing
qualitative and secondary inform within less then allotted time period.
Research approaches
There are mainly two important approaches which use for analysing information and data
i.e., inductive and deductive. On the basis of this research, inductive approach will be utilise as
well as valuable because this will provide assistance to investigator in gathering secondary
information within effective manner.
Research strategy
This process is related to gathering data by using research strategy. Moreover, there are
several strategies of gathering data that includes experimental research, literature review study,
case study, survey and many more. All these are strategies are effectual but in relation of present
research systematic literature review is more valuable. Because it will provide assistance to
investigator in collecting secondary data in systematic manner which results in achieving aims
and objectives of research.
Research choice
There are mainly two research choice i.e., qualitative as well as quantitative these some
are effectual approaches. But for conducting present research qualitative investigation method
will theoretical as it provide assistance in collecting secondary data from past studies.

Time horizon
For investigator time is important because it provide assistance to them in completing
entire research in time period allotted as well as within systematic way. In addition to this, there
are mainly two types of time horizon i.e., longitudinal and cross-sectional. For conducting this
research, investigator will cross-sectional time horizon method because it provide assistance in
completing task within provided duration. Moreover, main ground of exploitation cross-sectional
time horizon method is relay on actual situation as well as also provide assistance in completing
research within minimal duration as much possible as well as it systematized way. In addition to
this, Gantt Chart will be applied for proper management of time. There are several activities in
project which mention below :-

Data collection
There are two major sources i.e., primary and secondary which provide assistance in
gathering data. In relation of present research secondary source of data gathering will utilized in
that origin are articles, magazine, journals and many more. All these sources will be implement
or implemented for gathering secondary data related to feasibleness related to development of
food tourism in West Midlands.
Ethical issues
There are numerous ethical issues which research may face while conducting secondary
research. Although, these issues can be related to data which have to be de-identified before
release to investigator, consent related to study project can be reasonably presumed, utilisation of
data should not results in any type of damage or distress and many more. All these mention are
major ethical issues which impact on investigator at the time of conducting secondary research
related to feasibleness related to development of food tourism in West Midlands.
Data analysis
It is related to the procedure of evaluating information which gathered from research
strategy. For analysation of secondary data which gathered from books, articles, magazines and

several other origin. Although, thematic analysis as an analytical technique will be implemented
in research. In this method investigator will needed to design theme as per the investigation
questions as it will aids investigator in accomplishing purpose as well as objectives of research in
effective way.
LITERATURE REVIEW
Literature review is the procedure of gathering secondary data and information through
numerous sources such as articles, magazines, publication research, journals, books and several
others related to it. All these mention are information as well as useful sources of gathering data
and that information will be implemented for collecting information related to feasibility of
developing Food Tourism in West Midlands. Moreover, purpose of this literature review section
is to determine research gaps within previous conducted investigation. Along with this, within
research main gap is related to feasibility of developing Food Tourism in West Midlands. To
overcome with gap of previous research, research questions will be followed explanation of these
are as follows :-
Food tourism and destinations
As per the view point of Goffi, Cucculelli and masiero, 2019 it has been determined that
Food tourism is an experiment trip to gastronomic region for recreational as well as
entertainment purpose. It includes visiting primary and secondary procedure of food, tasting food
products quality, gastronomic festivals, cooking shows, events as well as several other tourism
activities related to food. Along with this, food tourism is nor related to dinning luxuriously but it
is regarding dinning adventurously and learning things related to new cultures. In simple term it
can be said that, food tourism is related to exploration of food in which motive is tourism. Within
food tourism, trending and emerging categories are food related posts on social media platform.
In addition to this, there are numerous activities which take place in food tourism like cooking
classes, food tours, special dinning experience, beer, wines , food festivals and many more.
Furthermore, at global level there are numerous food tourism destinations like West Midlands,
Mendoza, Argentina, New York City, Paris, France, New York, USA, Tokyo, Japan, Bangkok,
London, England, Melbourne, Australia, Osaka, Stellenbosch, Thailand, South Africa, Bologna,
Italy, Mexico City, Mexico, Dotonbori, Japan and many others.
Major strengths of food tourism within West Midlands economic growth

According to the views of Naidoo and et. al., 2019, it has been analysed that food tourism
play essential role within growth in economy of West Midlands. Although, there are distinct
strength related to food tourism like social and cultural awareness through connecting travellers
to particular destination within distinct society levels, preserve cultural heritage, biodiversity
values and many more. There are several other advantages also of food tourism which will be
important as well as significantly result in growth of West Midlands economy such as
appropriate distribution of income among different value chain stages, providing opportunities to
minority groups, reduction in negative effect of massive tourism and many more. Thus, best
advantage of food tourism is it result in economical growth of nation at wide level. West
Midlands influencing millions of visitors at global level which result in encouraging regional
economy as well as providing employment opportunities to population of that local areas. Hotel
sector in Birmingham observed 2016 as their most successful year in history as it is peaking
around 99% capacity and which is on 75% average which means both record at high. Although,
food tourism is positive impact on West Midlands economic condition.
https://blog.bham.ac.uk/cityredi/the-birmingham-economic-review-2017-the-visitor-economy/
Negative effects of food tourism over the development and growth of West Midlands.
As per the opinion of Qia and et. al., 2019 it has been analysed that there are numerous
negative impact of food tourism which results in effecting growth and development of West
Midlands. Thus, one major impact is enhancing advantages of food is having several scales of
economic as well as governance activity work together. Food wastage is one of the major issues
which impacting highly on food tourism. According to the report of FAQ's it has been estimated
that losses of economic which is linked with food waste is approx. $750 billion dollars per
annum. In addition to this, food tourism have major impact on business if companies are
providing low quality food to their customers. Thus, it results in decreasing number of visitors
which turn the impact o developing and growth of West Midlands economy.
For economy food tourism is one of the major source that generates profit and sales
revenue to business at global level. West Midland is consider as best region within United
Kingdom. There are some negative effects on development and growth of West Midlands which
are mention below :-
 Economic impact – Because of developing food tourism another sector of industry are
getting deeper impact such as marketing, financial and many more.

 Distracts people from home foods – It is another negative impact that attracting people
towards fast foods & people are getting attract towards fast foods. This result in
impacting on growth of West Midlands because people are using less home appliances in
their home which result in impacting business of region and also impact growth of
company.
Ways assist in overcoming the negative impact of food tourism over the development and growth
of West Midlands
According to the opinion of Zhuang, Yao and Li, 2019 it has been analysed that there are
numerous ways that can be used in dealing with negative impacts of food tourism explanation of
these are as follows :-
 One of the important way to overcome with negative impact of food tourism over
development and growth of West Midlands is promotion of home appliances sector along
with food tourism that result in motivating market for purchasing products.
 Development within food industry will have its major contribution within economy and
to overcome with its negative impact can be only possible by merging food tourism with
other sector business.
 Another step which West Midlands have to consider for overcoming with negative
impact is to consider innovation which is taking place in culinary through developing
food which can be packed by using natural materials. Because innovative packaging has
attractiveness as well as selling power.
Thus, above mention are the ways by that West Midlands can improve negative impact of food
tourism as well as they should have to consider natural materials because it will result in
improving efficiency of food industry.
CONCLUSION
After going through overall discussion it has been concluded that, food tourism is one of
the biggest part within tourism industry which provide assistance attracting large number of
tourism in effective manner. Although, food tourism has positive as well as negative both impact
on economic condition of nation. Although, for better understanding of topic secondary source of
data has been collected because this will provide assistance in developing understanding related
to topic in better manner.

REFERENCES
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