Introducing Bake Affair: A Business Plan for an Organic Bakery Shop in London

BM564 Enterprise
and entrepreneurship

INTRODUCTION
 A business plan can be defined as a written document that includes the plans,
goals, targets and other such important information of a company. A business plan
depicts a procedure that will be used by an enterprise in order to initiate their
business into the market. The current presentation aims to introduce a bakery shop
in London, United Kingdom that will be known as Bake Affair. The main
objective behind introducing this business is to provide the customers with
organic bakery products.

Motivation for choice of business
 People across the world loves having desserts and other bakery food products.
However, it has been proven that the food products prepared by the bakers have
high cholestrol, fats and contains large amounts of sugar.
 Consuming food products that are sugar coated can be harmful for the health of
the individuals consuming it.

Process of generating business idea
 The process that has been used in order to
generate the business idea is explained below:
 Initiate with problems that needs solution
 Evaluation of the problem
 Target customers
 Market research
 Determination of existing solution
 Look for competition
 Offer a solution
 Iterate on the basis of feedback