Baker's Delight: Expansion and Innovation

The assignment content is about Baker's Delight, an Australian-based bakery franchise chain that has expanded globally with over 700 outlets worldwide. The company aims to become the world's best fresh bread retailer and creates delight for its stakeholders through various initiatives. The article discusses the operation of Baker's Delight, including the importance of mixing and baking processes, as well as their use of online technologies such as social media platforms to advertise and expand their business.

Running head: BAKER’S DELIGHT
Baker’s Delight
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Contents
Introduction......................................................................................................................................2
Operation of Baker’s Delight...........................................................................................................2
Effectiveness of Baker’s Delight by using online technologies......................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

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Introduction
Baker’s Delight is an Australian based bakery franchise chain which has its outlets in
varied parts of Canada and New Zealand. The bakery was established in 1980 and later it
expanded globally. Presently, it has more than 700 outlets worldwide. The bakery has entered the
Canadian market in 2003. The mission of Baker’s Delight is to become the world’s best fresh
bread retailer. Moreover, the company has the passion to create delight for its stakeholders.
Baker’s Delight also provides sponsorship to charities, groups and individuals. Baker’s delight
also provides support to breast cancer network in Australia. They also deliver bread to the local
communities.
Operation of Baker’s Delight
Baker’s Delight must set up more retail stores and this will help it in global expansion
and improving its profitability (Reinartz et al. 2011).There are several stages which are
associated in operation of Baker’s Delight. There are several tools and machineries which are
used by Bakery Delight in mixing, baking, shaping and dressing. Mixing is the most important
stage in operation. The dough must be mixed in accurate proportion and thus it helps in
maintaining the quality of product. There are also several experts who are involved in cutting the
bread into different size and shapes. As different types of bread requires different temperature
and setting, it is necessary to have a proper knowledge of handling the oven. Bakery Delight also
produces classic loaves and their famous hot cross buns are baked fresh every day. They also
produce flavored buns and bread in varied quality and price. Baker’s delight produces bread such
as white block loaf, white high tin loaf, white flour loaf, white pipe loaf, white Vienna and many
more. Baker’s Delight also produces varieties of savouries and sweets. Moreover further

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innovation is important as it will improve the sales Baker’s Delight. They must improve the
quality and tastes which will boost up their sales and thus attract more customers (Cuzovic et al.
2017).
Effectiveness of Baker’s Delight by using online technologies
Baker’s delight uses different social networking sites such as Facebook, Twitter,
Instagram, YouTube, LinkedIn for advertising. They post different photos and videos in their
facebook page. This attracts the pizza lovers and people also know about their different unique
varieties of bread and other items. The customers can post their comments and experiences of
Baker’s Delight in Facebook and Twitter pages. This will help Baker’s delight to expand their
business in other countries because people become aware and they want to try the new and
products of the bakery. Online technology will help Baker’s delight to expand its business more
quickly rather than the physical stores. It has been found that purchase and distribution has been
increasing through online channels. Baker’s Delight uses both online and offline methods to
deliver their products. Customers can order the products and they get it delivered in their desired
location. Baker’s delight also has various franchisees in different locations and thus customers
can also visit their nearest store and buy their desired products.
Conclusion
Thus, it can be said that Baker’s Delight is trying to expand in other countries and thus
improving its sales. It is facing different kinds of challenges from its competitors and thus
finding out various innovative ways to sustain in the market. Baker’s delight serves more than
two million customers everyday and thus expanding its business rapidly. Therefore, it can be
regarded as one of the most successful bakery shop in Australia.

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References
Cuzovic, S., Mladenovic, S.S. and Cuzovic, D., 2017. The Impact of Retail Formats on the
Development of Food Retailing. Entrepreneurial Business and Economics Review, 5(1), p.11.
Available at:
https://search.proquest.com/business/docview/1883089136/599D64862E5F485CPQ/7?
accountid=30552 [Accessed 20 Sep. 2017].
Reinartz, W., Dellaert, B., Krafft, M., Kumar, V. and Varadarajan, R., 2011. Retailing
innovations in a globalizing retail market environment. Journal of Retailing, 87, pp.S53-S66.
Available at:
https://search.proquest.com/business/docview/875607089/599D64862E5F485CPQ/1?
accountid=30552 [Accessed 20 Sep. 2017].