Strategy and Change management- Barclays Bank

Strategy and Change
management

EXECUTIVE SUMMARY
This report is all about the identification of the firm in the market which includes everything
about the size of the firm, impact of covid 19 on the firm, its sustainability in the market and
many more. This report will consist of the strategical planning process by using a William's
model which will tell about the planning process in strategic manner. McKinsey model will be
used to deal with the modification in strategies. Further Pestle, five forces model and porters
generic strategy to identify the internal and external environment of the firm.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
SECTION- 1....................................................................................................................................4
Market size of a bank.............................................................................................................4
Fin tech use- apps the bank is using ......................................................................................5
The impact of covid 19...........................................................................................................5
Net zero target sustainability..................................................................................................5
Strategy planning process using William’s strategy management model .............................6
SECTION- 2....................................................................................................................................6
McKinsey strategy change model..........................................................................................6
SECTION-3.....................................................................................................................................8
PESTLE Analysis...................................................................................................................8
Porter's five forces model.......................................................................................................9
Porter’s generic strategies ....................................................................................................11
SECTION 4....................................................................................................................................12
RECOMMENDATION.................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15
Books and journals...............................................................................................................15

INTRODUCTION
Strategical management is the continuous planning, observing, analysing and assessment of all
the needs of an organisation to meet its aims and outcomes. Modifications in an environment of a
firm will need the firms to continuously assessing their schemes for the success. Barclays has
been taken as a base company which is a British multinational bank founded on 17 November,
1690. This bank is mainly concentrates on some sectors of management like investment
management, wealth management, personal and corporate banking. It is founded by Jame4s
Barclay in which this banks contains a huge operations in a different sets of customers and
wholesale business including wealth management or credit cards. It is one of the famous
financial firm which is wide-ranging by geography, commodities and prices amongst its
customers. This file covers about the market size , application a bank is using and a huge impact
of covid-19 in the market, William's strategy for investigating a strategical planning procedure
and McKinsey model to deal with a strategical modification (Khamis, 2017). This will also
covers the PESTLE, porter's five forces to identify the external environment and porters generic
strategies to determine its opportunities and threats in the market.
SECTION- 1
Market size of a bank
Illustration 1: Market share of Barclays Bank plc