Strategy and Change management- HSBC Bank

Strategy and Change
Management

Executive Summary
The purpose of the report is to analyse the market share of HSBC bank along with the impact of
COVID 19 in the workings of the company. The report also covers the net zero target
sustainability. The strategy of planning process with the help of strategy management model.
Along with that the McKensey 7 S model is provided along with the Pestel analysis which will
help the company in understanding the external environment of the organization. The report also
covers the competitive analysis of the company with the help of Porters five forces model. The
opportunities and threats of the company are also provided in the report.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Section 1...........................................................................................................................................4
Market size of HSBC..............................................................................................................4
Fin-tech use- apps the bank is using.......................................................................................4
Impact of Covid-19 on HSBC................................................................................................5
Net zero target sustainability..................................................................................................5
Strategy planning process using William's strategy management model ..............................5
Section 2...........................................................................................................................................5
McKinsey Strategy Change Model .......................................................................................5
Section-3..........................................................................................................................................7
PESTLE Analysis of HSBC...................................................................................................7
Porter's 5 forces Analysis of HSBC.......................................................................................8
Opportunities and threats .......................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic change management is one of those process in which the change in a structure is
managed so that the organisation can meet its goals, objectives and mission. Change is essential
in the organisation as it helps in meeting and thriving the competition that exist in the industry.
The constant change in the strategy is essential as it ensures that the business is adopting to the
new environment and culture (Denning, 2017). In this report, HSBC Holdings plc is considered
which is a multinational investment bank based in UK. They provide the financial services and
they are second largest bank in the Europe. The bank was founded by Sir Thomas Sutherland in
the year 1856 in the British Hong Kong. HSBC has expanded their operations worldwide where
they share their financial services and banking products. The current CEO of HSBC bank is Noel
Quinn who was appointed as Group Chief executive in the year 2020.
MAIN BODY
Section 1
Market size of HSBC
HSBC is the second largest bank in Europe that deals in the financial services and they
have acquired most of the market share in terms of financial services. As of the year 2014,
HSBC is ranked as the fourth largest bank in the world as they acquire assets, and in terms of
revenue it is ranked as second largest bank (Bryce, 2017). They are considered as the most
profitable bank in the world as they stand above the Bank of America. HSBC is a global key
player and they have a total worth of 2.98 trillion US dollars. In the year 2008, HSBC was
named as the world's most valuable banking brand by by the Banker magazine.
Fin-tech use- apps the bank is using
HSBC uses the customised application in their system where they offer several financial
services to their customers from the ease of their home. They offer services such as banking,
investing, borrowing, insurance and well-being on their application where the customers can
perform these actions right with a click on their screen (Fitri and et. al., 2019). They provide
customer support as well on their application which helps the customers in getting touch with the
experts that are there in the bank for customer support.