Strategy and Change Management: A Critical Exploration of HSBC Bank

Change management

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Section 1..........................................................................................................................................1
1.1 Background of company........................................................................................................1
1.2 Critical exploration of strategy planning process along with using William’s strategy
management model......................................................................................................................2
Section 2..........................................................................................................................................3
Critical analysation of McKinsey strategy change model in context of HSBC..........................3
Section 3..........................................................................................................................................5
Recommendation.............................................................................................................................8
CONCLUSION................................................................................................................................9

INTRODUCTION
Change management is one of important component that allow business to implement change in
business in effective manner. This project report includes HSBC bank which is a UK based
financial organisation that was first identified in the year 1865 in UK. It is a business that
provide different types of financial information about business (Akhtar and Palagiano, 2018).
This business is providing different types of banking services like commercial banking, retail
banking, global banking, wealth and personal banking to customers. It also allows business to
manage wealth of individual in effective manner. This project report includes background
information of HSBC bank along with market size, impact of covid-19, fin tech apps and other
things. It also critical analysation of Mckinsey change management model in business. It also
includes analysation if PESTEL and porters five forces model.
MAIN BODY
Section 1
1.1 Background of company
Market size of bank: Market size of HSBC bank is large as it is consider as 2nd largest bank in
UK in context of total assets possess by business. It has around 6.75% of marketing share in
business. This bank has around 681.15 billion GBP assets that allow them to develop strong
position in business (Market Share and Rank (among banks in the United Kingdom), 2022).
1