Barriers to Effective Communication - Doc

THE SUN & BEACH RESORT
Challenges and barriers to effective communication
 Perceptual barriers
 Attitude barriers
 Cultural barriers
The sun and Beach resort in Sri Lanka will take following
measure to manage risk against terrorism:
 Update Room Keys and Locks
 Engage with Guests
 Always Check Credentials
 Control After-Hours Access

NOTES
Communication is the way to explain the roles, responsibility and ideas of the organization by the top management to the
employees. Communication help to improve the performance of the company. The report highlights the common challenges and
barriers of effective communication in the organization. It also provides the different measure to overcoming the communication
barriers and the influence of culture on communication and negotiation.
LO 2 Challenges and barriers to effective communication
Challenges and barriers in communication create the problems for the organization. It increases the employee turnover and decreases
the efficiency of the employee, productivity and profitability of the organization. The common challenges and barriers in
communication are:
 Perceptual barriers: The wrong perception of people about the safety of the resort in Sri Lanka decreases the moral of the
management team in making the decision of opening the resort and provide the safety measure to the customer.
 Attitude barriers: some people are like to be live alone in their life and are introverted which create the improper
communication among the staff or unclear things. It creates the situation when people are not clearly defined what they want to
communicate.
 Cultural barriers: In globalized world, different culture of people work together in organization. The different belief on the
people from different culture becomes the barriers in communication. To the different values and belief of people they are
uncomfortable in expressing their views in the decision-making process or organizational activities.
LO 3 Strategies for overcoming communication barriers
To overcome the communication barrier organization can follow the different strategies like:
 Eliminating the difference in perception: The organization has to explain their proper planning about the opening of new
resort in Sri Lanka and the different measure to secure their resort from the terrorist attack will help to change the perception
of the staff and stakeholders.
 Proper media selection: The support of the media help them to clear their views to the stakeholders and the staff. The media
help them to explain their planning and promote their idea through the mass communication.
 Collect the relevant information: By collecting the proper information about the idea of opening the resort and safety
measure in the organization will help to provide the proof to the stakeholders and help them to connect with the project.
LO 6 Awareness of cultural influence on communication and negotiation
 The culture of the organization influences the communication and negotiation in the organization through the different ways
like:
 The different culture of the organization provides the different perspective about the idea of beach resort in Sri Lanka and give
their valuable suggestions and experience in conducting the safety measure and protect the resort from the terrorist attack.
 Because of the different cultural values and belief of people they come with different ideas to negotiate with the organization
and suppliers. It will help them to get the win-win situation. It will help them to negotiate with the stakeholders and get ready
them to invest in the resort project and implement their idea of beach resort.
CONCLUSION
The report summarizes the effect of communication on the organization and the role of culture in negotiation and communication.
It helps to understand the different measure of communication barriers and the ways to overcome the barriers in the organization.

REFERENCES
Books and Journals
Meuter, R.F. and et.al., 2015. Overcoming language barriers in healthcare: a protocol for investigating safe and effective communication when
patients or clinicians use a second language. BMC health services research, 15(1). p.371.
Patterson, M.E. and et.al., 2019. Inter-facility communication barriers delay resolving medication discrepancies during transitions of
care.Research in Social and Administrative Pharmacy, 15(4). pp.366-369.
Online
Negotiating: The Top Ten Ways that Culture Can Affect Your Negotiation. 2014. [Online]. Available through
<https://iveybusinessjournal.com/publication/negotiating-the-top-ten-ways-that-culture-can-affect-your-negotiation/>