Behavioral Marketing Campaign

Behavioral Marketing Campaign
Name
Institution

Company Summary and Goals
Huawei is multinational electronic company dealing with
manufacturing, distribution and sales of mobile electronic devices
particularly smartphones (Huawei.com, n.d)..
The marketing campaign aims to create new brand awareness,
generate new leads, create direct sales, cross-sell to existing customers,
up-sell existing customers, nurture existing customers, and generate
referrals in the global market.
Besides, the marketing campaign will look to build business to business
relations and support distributors in their marketing efforts.

Target Market
The market includes people who use the internet, social media, photo
enthusiasts, and, technologists particularly thetech-savvy generations
(Osman, Sabudin, Osman, & Shiang-Yen, 2014; Haverila, 2013).
Marketing campaign target young generations who are tech-savvy.
Besides identifying the youths as the target market, the persona for the
market will be successful global people who identify with the company
products.

Marketing Strategy
• The marketing campaign will use social media, internet marketing,
television adverts, radio adverts, and newspaper adverts to reach and
influence its target market (Boscor, 2016; Malhotra, Malhotra, & See,
2013).
• Huawei Y9 Prime is a new model in the market that has integrated the
modern technologies into one single device.