Practical Digital Marketing: Importance of Social Media and Models for Digital Marketing

PRACTCAL DIGITAL
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Marketing.........................................................................................................................................1
Marketing mix..................................................................................................................................1
Communication mix....................................................................................................................2
Digital Marketing.............................................................................................................................2
Social media marketing...................................................................................................................3
Importance of social media marketing and digital marketing in modern businesses......................4
Examples of social media content...................................................................................................4
1)Written post, guides and more:................................................................................................5
2)Images:.....................................................................................................................................6
Models and Standards used for digital marketing:......................................................................6
Effective social media content:...................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

·INTRODUCTION
Products that are exhibit through computer, or other sources are
known as digital marketing. It can be provided in different forms, such as
internet video, display adverts, and social platform updates. This report will
put a light on definition of marketing mix and the part where
communication mix fit in marketing mix with explaining about electronic
merchandising and societal marketing, about how these both play main role
to contemporary enterprise. Report will include examples of social media
contents and justify them and also establish models for digital marketing
should be referred to.
·MAIN BODY
·Marketing
Marketing is the procedure of building interest in people towards the
products or service of one's company. This occurs through market inquiry,
investigation, and knowing individuals ideal customer's interests (Ciongradi,
2017). Marketing relates to all features of a business, including
development in production, methods of distribution, sales and publicity. The
thought of marketing is the faith that companies must evaluate the
requirements of their customers first and mainly. On the basis of those
needs, companies can make conclusions in-order to satisfy the needs of
their buyers, finer than their business competitions. Marketing has three
types of products: consumer products, industrial products, and services.
·Marketing mix
Combining the tricks, actions and the plans for the promotion of
company's brand in market is known as marketing mix. It is included by four
Ps that is Price, Place, Product and Promotion that is helpful in good
marketing (Ndegwa, and et.al 2020). Price is that how much company's
product cost, a product is the goods that is provided by company to their

clients, promotion is advertise the product so it reaches to company's
target, and place is how and where people by your product. Some examples
of places are through mobile app, through retail locations, web browser or
at sites in smartphones like amazon, Walmart etc.
l壱
l壱Communication mix
The tactics used by the company while talking to their buyers comes
in communication mix. Television ads, packing goods, sites on internet, or
advertisement through various sites are some examples. All aspects alike
the communication mix are considered in successful campaigns (Valos, and
et.al 2017). While selling of goods, communication mix defined as different
ways in which a company may be communicating with its buyers.
Interacting while providing of goods are so essential nowadays, the
communication field and strategy of sales that which gives it a mix is so
important. Publicity, maintaining good relation with people, promoting
goods, sales on own basis and door-to-door selling are five major
components of the marketing communication mix.
lDigital Marketing
Promotion of registered trademark to link up alongside likely buyers
making use of wireless networks is and other digital sources are some
different forms of online selling and digital marketing. This is not only
involved by Mails, online activities, and Ads on internet, but also textual
matter and multimedia system contents as sales medium. Any type of
merchandising which use kind of electronic gadgets for delivering
promotional messages and track their effectiveness (Fierro, Cardona
Arbelaez, and Gavilanez, 2017). Digital marketing is selling products which
are shown onto data processor, electronic equipment, tab, or different tool
in practise. Can be seen in various other forms, like net telecasting, show
ad, and technical scheme news, Traditional merchandising, Similar to