Benefits and Challenges of Digital Marketing for Fashion Retailers

Dissertation

Abstract

Table of Contents
Abstract............................................................................................................................................2
Topic: “To evaluate about Benefits and challenges of digital marketing for fashion retailers”. A
case study on Burberry group Plc....................................................................................................1
Chapter 1: Introduction....................................................................................................................1
1.1) Background to research topic..........................................................................................1
1.2) Background to research organisation..............................................................................1
1.3) Rationale for research.....................................................................................................1
1.4) Research aims and objectives..........................................................................................1
1.5) Research question (s)......................................................................................................2
1.6) Cost, access and ethical consideration............................................................................2
Chapter 2: Critical Literature review...............................................................................................2
2.1) Introduction of literature review.....................................................................................2
2.2) Main body with heading and sub-headings.....................................................................2
2.3) Conclusion of literature review.......................................................................................2
Chapter 3: Research Design.............................................................................................................2
Chapter 4: Findings and data collected............................................................................................4
Chapter 5: Data analysis and discussion..........................................................................................4
Chapter 6: Conclusion and recommendations.................................................................................4
Chapter 7: Reflection.......................................................................................................................4
REFERENCES................................................................................................................................6