Beverage Preferences of BAC21 Students at USC University

Beverage Preferences of students in BAC21 course of the USC University
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Abstract
This documentary explores the popularity of different beverages, including the use of
health drinks, among USC students in the course BAC21. The difference in the selection of
beverages between national and international students has also been scrutinized. The study
used a random example 100 of anonymous responses in a cross-section study of
representative students across the university and conducted a descriptive analysis to address
the relationship between beverage and loyalty. This report also explores features of price
preference for beverage selection.
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Introduction
Energy drinks contain a lot of caffeine, which is especially harmful for teenagers and
adults. Increase in consumption of soda and energy drinks is linked to students of higher
alcohol consumption group (Buscemi et al., 2010, p.571). Some studies have shown that
relationships can only be found in certain groups of students (Pettit, and DeBarr, 2011,
pp.335-341). The proposed marketing explanations concerning the relationship between
drinking and the personal characteristics of the student are as follows: (i) promote their
relaxation and stimulation of properties through the sale of such beverages (ii) take into
account the selection of beverages on the basis of common psychological factors for peer
groups (iii) when looking at drug addiction, assess the using caffeine and other energy drinks
(Attila, and Çakir, 2011, pp.316-322). Researchers have selected a random sample of hundred
students from the University of Southern California studying in BAC21 course. The
researcher studied the above stated issues, especially in relation to price preferences and
loyalty patterns of drinking consumption (Terry-McElrath, O’Malley, and Johnston, 2014,
p.6).
Data Analysis
1. Among the hundred students who participated in the study, 6% were foreign or
international students and 94% were domestic students. Insufficient number of foreign
students sampled constricts further analyses due to probable baseness. Statistical analyses for
foreign students are carried out at significantly smaller sample sizes, which can lead to
erroneous results.
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