Intake Details of Beverages of USC University Students in BAC21 course

Running Head: Intake Details of Beverages of USC University Students in BAC21 course
Intake Details of Beverages of USC University
Students in BAC21 course

Intake Details of Beverages of USC University Students in BAC21 course
Abstract
The present article examined the popularity of beverages including health drink use
among USC University students in BAC21 course, and differentiation of choice between
domestic and international students for such use. The study used a simple random sample of 100
anonymous responses from cross-sectional surveys of nationally representative students and
conducted descriptive analyses examining associations between beverage and price controlling
for individual and loyalty characteristics towards their choice of drinks.
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Intake Details of Beverages of USC University Students in BAC21 course
Introduction
Energy drinks contain high volumes of caffeine and primarily target teens and adults.
Higher consumption of soft and energy drinks has been associated with higher dependence on
alcohol consumption. Some studies indicate such relationships may be found only among certain
groups of college students (Acton, Vanderlee, Hobin, & Hammond, 2017). Suggested
explanations for observed relationships between beverage consumption and personality traits of
the students are (a) encouragement via marketing of such drinks for recreational and stimulant
properties; (b) considering beverage use pattern as part of behavioral traits based on common
psychological factors within peer groups; (c) make use of caffeine and other energy drinks in
examinations of substance use relationships. The scholar selected 100 BAC21 students from the
USC University in a random sampling technique to testify the above concerns; specifically the
price-preference and offer-loyalty issues on beverage consumption model (Terry-McElrath,
O’Malley, & Johnston, 2014).
Data Analysis
Proportions of Local and International Students
Out of the 100 students who participated in the survey, 7% were international students,
and rests 93% were domestic students. Feeble presence of international students in the sample
made the sample proportions inclined towards the domestic students. Any further analysis done
for the international students will be done on significantly less sample size, which may generate
a low effect on the results (Acton et al., 2017).
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Intake Details of Beverages of USC University Students in BAC21 course
Figure 1: Proportion Distribution of Origin of Students
Relationship between Price and Average Quantity Consumed
There were ten different price levels for the beverages, which ranged between $ 0.5 and $
5.0. Average consumption of beverages at each price level and for each participant was
considered for the correlation analysis. The overall average consumption of drinks at each price
level was found, and the Pearson’s correlation coefficient between the overall average
consumption and ten different price levels was calculated. The correlation value (r = -0.9762, p <
0.05) was found to be statistically significant at 5% level of significance, and indicated a strong
negative association between the variables. The relation was practically significant in nature,
indicating that consumption of beverages sharply decreases with gradual increase in price of the
products.
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