logo

BHO6630 Use of Social Media Marketing

7 Pages1311 Words35 Views
   

Business Research (BHO6630)

   

Added on  2020-02-24

BHO6630 Use of Social Media Marketing

   

Business Research (BHO6630)

   Added on 2020-02-24

ShareRelated Documents
Running head: USE OF SOCIAL MEDIA IN MARKETINGUse of Social Media in marketingName of the StudentName of UniversityAuthor note
BHO6630 Use of Social Media Marketing_1
1USE OF SOCIAL MEDIA IN MARKETINGTable of ContentsAssessment 1: Structured Abstract..................................................................................................2Brief summary of the theory ad progression in the field.................................................................2Discussion of common themes........................................................................................................3Discussion of different themes........................................................................................................4Discussion of study limitations........................................................................................................4Discussion of future research directions..........................................................................................5
BHO6630 Use of Social Media Marketing_2
2USE OF SOCIAL MEDIA IN MARKETINGAssessment 1: Structured AbstractThe following structured abstract analyses the social media usage in the marketingactivities of the company. The topic will be analyzed using the past work of using the work ofTrainor, Andzulis, Rapp and Agnihotri, Hollebeek, Glynn and Brodie, Perrin, Ruths and Pfeffer. Brief summary of the theory ad progression in the field Hollebeek, Glynn, and Brodie has conducted a research in 2014 on the effectiveness ofbranding relationships. Hollebeek, Glynn, and Brodie have highlighted the engagement betweenthe consumer and the related brands. Hollebeek, Glynn, and Brodie have shown the drop oftraditional mean of advertising an increasing use of social media in creating an effecting brandrecognition and relation. Perrin in his work conducted in 2015, shows that nearly two third of theadult in America is prone to social media usage in 2005. Since then the usage of this medium ofadvertising has been increasing and it has reached a level of 65 percent. He has further discussedthat the use of social media has affected the communication, advertising and branding patternsaround the globe. Ruths and Pfeffer on the other hand have used social media to study the behavior ofhumans and its effects on the branding strategy of the company. The existence of powerfulcomputational resources along with strong database has helped in giving rise to effectivemachine learning. The study of human behavior through social media has helped in learning thetrends in people and targets the customers on a specific basis. Social media has thus offered aplatform to the company to learn about the human behavior and strategizing their marketingstrategy accordingly.
BHO6630 Use of Social Media Marketing_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Role of Social Media and Data in Business: A Case Study of Wesfarmers Limited
|8
|737
|62

Social Network Sites & Brands and/or Brand Communities
|10
|2179
|142

The Role of Social Media Networking in Supermarket Companies - A Reflective Analysis
|9
|2060
|253

Merits and Demerits of Applying Social Media in Developing Business Networks
|7
|1524
|125

The Influence of Social Media on Customer Behavior and Opportunities for Marketers
|7
|2116
|93

Managing People and Organization - PDF
|13
|4085
|37