The Role of Social Media Networking in Supermarket Companies - A Reflective Analysis

Running Head: Reflective 1
Business Research

Reflective 2
Contents
Overview......................................................................................................................................................3
Effectiveness and your use of the learning experience ...............................................................................3
Usefulness of learning process....................................................................................................................3
Activity in the learning process....................................................................................................................3
Evaluation of the learning............................................................................................................................3
Explanation of the learning process.............................................................................................................3
Applied learning...........................................................................................................................................3
References...................................................................................................................................................4

Reflective 3
Overview
According to me, social networking helps a business to control the variables that could influence
the performance of the business. I have learnt that this strategy is helpful for several retailers for
the purpose of developing the awareness among customers about the company. I have observed
that this system has the significant role to expand the business and amplify the demand of the
customers because of the convenience of getting the information in the relation of the products
and services. I have found that the importance of social media in the supermarkets are increased
day by day as it enable to connect the viewers and readers through different channels such as
Twitter, YouTube, and Facebook. The example of Woolworth has been considered in the
assignments that helped me to understand the use of social media in the supermarket company. I
have learnt that it is noteworthy for Woolworths to increase the business into the big market by
approving their products on different social media channels.
Effectiveness and your use of the learning experience
The use of learning experiences is very effective for me as I recognized that a corporation can
face issues in relation of promotional and marketing activities due to globalization effects in the
market. It showed that the use of social networking is a good strategy for enlarging the
operations by developing the favourable responses not only for potential customers but also for
current customers. I have observed throughout learning that traditional sales promotional tool
could be employed by the company as it is favourable to expand the revenue of the company. I
have realized that the social networking system has some negative influences as well as it is
costly as well as untrustworthy mode as it has the potential to ruin the image of the company in
term of wrong postings of feedback by customers on the site of the company (Taneja and