Marketing and Business Strategies

This assignment covers various topics related to marketing and business strategies, including digital marketing, social media marketing, customer loyalty, and business model innovation. It also touches upon competitive advantage achievement through innovation and knowledge. The assignment is likely part of a business or marketing course and requires students to analyze and apply theoretical concepts to real-world scenarios.

Running head: BIGGER ASPECTS OF MANAGEMENT
Bigger Aspects of Management
Name of the Student
Name of the University
Author Note

1BIGGER ASPECTS OF MANAGEMENT
Abstract
The purpose of the following paper is to examine the business model canvas of Persollo. It is
very important to know that the company background of Persollo has been discussed. Other than
that, the other aspects like the business model canvas of the company have been described in
detail regarding the different building blocks for the company. Thus the different aspects of the
company have been highlighted to identify the major risks in the company. The risk factors will
have to be tackled properly to enhance the business performance of Persollo. The policies and
strategies that should be taken up have been discussed over the paper as well.

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Table of Contents
Introduction......................................................................................................................................3
Company background......................................................................................................................3
Business model canvas....................................................................................................................4
Principal relationships between the nine building blocks of this canvas.........................................4
Success factors for achieving the sustainability..............................................................................6
Risk factors in their business...........................................................................................................7
Self-reflection on the business changes...........................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

3BIGGER ASPECTS OF MANAGEMENT
Introduction
This paper addresses some of the issues like the providing a proper strategic mission for
the organizations in the modern competitive world. The business operations of the organizations
have to be widespread so that they can achieve their objectives. The organizations should try to
put the various practices to resolve the issues they have already been facing. They have to
employ some ways so that they can put the strategies to its proper place. It has been seen in some
cases that the employees have not performed to their potential and this is why the organizations
are trying to put their best efforts to utilize the best practices. The employees have to follow the
proper strategies so that they can get the best outcomes for their strategic objectives. The focus
will be on the Persollo in Australia. The business model canvas will have to be discussed in this
paper in order to get the best results.
Company background
Persollo is an e-commerce online platform that influences the marketing in various
aspects. Two people from Ukraine had set up this organization in Australia indeed (Persollo.com,
2018). The idea of founding Persollo began from the fact that they wanted to build up the online
shopping platform in a way that they could serve their customers by providing the better
products in a cheaper way through shipping the products in a faster way. They have been one of
the strongest online platforms who have identified the potential of the customers (Persollo.com,
2018). They have turned the attention of the customers to make payments through the digital
modes through the use of bitcoin and other things. They have influenced many e-commerce
websites to achieve the best results. This is a technology based company i.e. driven by the data.
They have increased their business to a large level by raising the mobile checkout numbers to a
huge amount of around 300%. The co-founder of Persollo is Olga Oleinikova. They have

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stretched their business over 13 countries. They help the social media platforms for making the
proper advertisements (Persollo.com, 2018).
Business model canvas
Through the business model canvas, the readers will be able to make a proper idea about
the destination of the business (Muhtaroglu et al., 2013). This will enhance the understanding of
the readers about the business model. This will reveal more information about the business in a
better way identifying the different stakeholders and the resources that are needed to enhance the
business.
Key Partner
The key partners of
the Persollo are the
key stakeholders
who have the
potential to provide
the social media
advertisements.
The social media
platforms like
Amazon are one of
their main partners
(Chaffey & Ellis-
Chadwick, 2016)
Key Activities
The key
activities they
are perform
are connecting
with the
customers to
provide a
better outlook
about the new
things that are
out of the box
and quite
innovative as
Value
Proposition
The customer
value
proposition is
to deliver the
products to
the customers
in a faster
method and
make a proper
review about
the offers on
the products
Customer
Relationships
They want to
build a strong
customer
relationship
with the
audience
through using
the social
media
channels.
They will
have to build
Customer Segments
Their target
customers would be
the persons who are
between the age
limit of 20 to 40
years. They are
much addicted to
use the technology
and this will help
them to understand
the operations of the
Persollo

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They advertise
Bitcoin for the
proper marketing of
the digital coins as
well. Thus they
want to spread their
business all over the
world.
well (Chaffey
& Ellis-
Chadwick,
properly
(Meyer et al.,
2016).
They have
also launched
the online
software and
mobile apps
on the latest
mobile apps.
This will
connect more
users through
them and the
number of
their
customers will
increase
surely.
They will look
to apply the
premium
pricing
their own
website by
which they
can inform
about their
works to the
customers.
They can also
be active on
the social
media
platforms like
facebook,
instagram and
others (Tuten
& Solomon,
2017).
Key
Resources
The key
resources for
the
improvement
Channels
The
distribution
channels they
will probably
use are the

6BIGGER ASPECTS OF MANAGEMENT
in their
performance
are the
innovation in
technology.
This will
enhance their
skills as well
(Osterwalder
et al., 2014)
The
employees are
enough skilled
and their
performance
is very much
efficient as
well.
They have
always for
implementing
the best
technology in
method for
their services.
Thus more
number of
customers will
have the faith
to use their
products.
The
distribution
channels they
will probably
use are the
online
shopping and
advertising
through
television and
other things
(Armstrong et
al., 2015).
online
shopping and
advertising
through
television and
other things
(Armstrong et
al., 2015).

7BIGGER ASPECTS OF MANAGEMENT
their
operations.
The latest and
modern
technology
will help them
to keep track
of all the
things that are
needed to be
known.
Cost Structure
They will look to apply the premium pricing
method for their services. Thus more number
of customers will have the faith to use their
products.
Revenue Streams
This revenue streams would be the different
offers at the time of different festivals in the
different countries. This will enable them to
attract more customers (Garnefeld et al.,
2013).

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Principal relationships between the nine building blocks of this canvas
This is one of the most interesting aspects of the organization to identify the relationship
between the nine building blocks of the business model canvas (Muhtaroglu et al., 2013). These
nine building blocks are the key activities of the organization, the key resources, key partners or
the stakeholders, customer value propositions, customer segmentations, key resources for the
betterment of the performance, different channels of distribution, the cost structure and the
revenue streams (Osterwalder et al., 2014). This will be very much important for the
understanding of the business model. This will enhance their skills as well (Osterwalder et al.,
2014). The employees are enough skilled and their performance is very much efficient as well.
They have always for implementing the best technology in their operations. The latest and
modern technology will help them to keep track of all the things that are needed to be known.
The key activities they are perform are connecting with the customers to provide a better outlook
about the new things that are out of the box and quite innovative as well (Chaffey & Ellis-
Chadwick, 2016).
They try to attract the attention of the customers in the best ways.
Success factors for achieving the sustainability
The two most motivating factors in the case of Persollo are creation and innovation. Hey
have trained their employees for the betterment of the performance through a method by which
they can obtain the best degree of performance in their industry (Erdoğmuş & Cicek, 2012) The
employees are always dedicated to the cause and they support the democratic leadership style in
which the creative and innovative thoughts of the employees are encouraged (Raelin, 2012) They
will try to increase the number of the customers and expand their business in many countries of

9BIGGER ASPECTS OF MANAGEMENT
Asia and Europe. They will make themselves available to the users in all the countries all the 24
hours of the day. They will adopt the direct marketing method through their platforms (Narula,
2014).
Many big organizations and social media platforms are expressing their interest investing
their money on Persollo. They have realized the fact to the fill swing that the opportunities for
influencer marketing are increasing. They will need to capitalize on this. The social media has
been converted into new shopping mall. This will turn their opportunities to a positive side
indeed (Erdoğmuş & Cicek, 2012).
Risk factors in their business
There are certain risk factors in this business that have to be highlighted indeed. One of
the major risks that have been identified is that of the cyber crime and data theft. They will have
to make the payment modes safe and secure indeed. The security software is needed to be
upgraded from time to time. This will decrease the chances of data theft indeed. They have to
stay aware of the looming problems by the hackers (Kaplan & Mikes, 2012). The customers can
be harmed if the private data is leaked and personal information is stolen by the hackers.
Eventually this information can be used for the sake of terrorism indeed. The employees will
have to be trained with the new skills for securing the technology based innovation systems.
Thus they will achieve the competitive advantage over their rivals (Raelin, 2012).
Self-reflection on the business changes
I would like to draw some innovative ideas into the business that would be helpful to
aggravate the business operations. As the concerned organization for this business deals with

10BIGGER ASPECTS OF MANAGEMENT
social media and technology, I would suggest to implement some ways to improve upon some
security policies. These new and developed security policies would help the organization to keep
the personal information of the customers safe. They will need to capture the Australian market
along with the European market as well. They have to increase the number of e-boutique
business that they do today. This will probably enhance upon their chances of grabbing the larger
market share. Thus Persollo would have to implement some strategies by which they can train
their employees. I suggest I would have taken some post-training skill improvement tests on the
employees. This would surely develop their chances of getting more customers. I will always
focus on new ways of innovation.
Conclusion
This paper can be concluded by saying that Persollo is trying to improve its business
performance through applying some strategies. This will probably enhance their chances of
getting more customers. They have begun their business in Australia. They want to expand their
business in other countries and they have to depend on the business model canvas. This will hold
a deep impact on the business operations of Persollo. They will have to adopt some strategies in
order to improve their business performance as well.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Chaffey, D., & Ellis-Chadwick, F. (2016). Digital marketing. Prentice Hall.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand
loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360.
Erdoğmuş, İ. E., & Cicek, M. (2012). The impact of social media marketing on brand
loyalty. Procedia-Social and Behavioral Sciences, 58, 1353-1360.
Garnefeld, I., Eggert, A., Helm, S. V., & Tax, S. S. (2013). Growing existing customers' revenue
streams through customer referral programs. Journal of Marketing, 77(4), 17-32.
Kaplan, R. S., & Mikes, A. (2012). Managing risks: a new framework.
Meyer, S. B., Shnir, F., Simeonov, S., Kozek, E., O'malley, C., & Jaye, D. (2016). U.S. Patent
No. 9,361,631. Washington, DC: U.S. Patent and Trademark Office.
Muhtaroglu, F. C. P., Demir, S., Obali, M., & Girgin, C. (2013, October). Business model canvas
perspective on big data applications. In Big Data, 2013 IEEE International Conference
on (pp. 32-37). IEEE.
Narula, R. (2014). Globalization and technology: Interdependence, innovation systems and
industrial policy. John Wiley & Sons.