Black Friday Sale Strategy to Drive Sales - Tesco Case Study

This report discusses the importance of effective sales strategy in attracting and influencing customers towards business. It includes a case study of Tesco company and analyzes different methods and approaches to gather accurate data. The report also evaluates different practices of Black Friday sales strategy to increase sales and profitability of Tesco company.

Academic skills

Table of Contents
Abstract............................................................................................................................................1
Topic - Black Friday sale strategy to drive sales.............................................................................1
Chapter 1 - INTRODUCTION........................................................................................................1
Chapter 2 – Methods and methodology...........................................................................................2
Chapter 3 – Literature review and analysis......................................................................................5
Chapter 4 – Conclusion and recommendation.................................................................................6
REFERENCES................................................................................................................................8

Abstract
Sales strategy can be describe as the practices or action conducted by organisation to attract
large number of customers towards organisation. It is essential for a company to identify and
determine effective sales strategy which will lead o drive sales and increase profitability of
business. There are different benefits that could be gained by seller by developing effective sales
strategy.
Topic - Black Friday sale strategy to drive sales
Chapter 1 - INTRODUCTION
It is important for an organisation to create an appropriate sales strategy which is effective in
order to improve sales and profitability of business. Effective sales strategy is crucial as it will
provide clear objective and guidance to sales organisation. This is effective in order to influence
large number of customers towards business as well as driving sales (Shaukat and et.al., 2021).
This report is based on Tesco company. This is well established and known organisation which
was developed in year 1919. Founder of Tesco company is Jack Cohen and head office of this
organisation is located in Welwyn Garden city, Hertfordshire, England, UK. This company is
providing its products and services to large market area for meeting needs of customers. This
research report is based on topic black Friday sales strategy to drive sales. It includes different
methods and approaches to gather accurate data. In this report, collected data is analysed
properly in order to attain desired outcomes.
Research aims
This research aims to identify how the Black Friday sale strategy effectively drives sales. Case
study of Tesco company, UK
Research objective
 To determine different effective sales strategies.
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 To analyse how can huge discounts benefits sellers.
 To evaluate different practices of Black Friday sales strategy in order to increasing sales
and profitability of Tesco company.
Research question
 What are different effective sales strategies?
 How can huge discounts benefits sellers?
 What are the different practices of Black Friday sales strategy in order to increasing sales
and profitability of Tesco company?
Chapter 2 – Methods and methodology
Research approach – This can be describe as the approach which is consider by researcher in
order to analyse and evaluate data in accurate manner. It is essential that investigator is
considering right research approach as it will lead to have significant influence on
accomplishment of objectives. Research approach is classified into two parts that is qualitative
research and quantitative research.
 Qualitative research – This can be describe as the process of collecting, analysing as well
as evaluating data which can not be represented in numerical from. Qualitative research is
significant in order to gain in depth information about the topic as well as determining
accurate meaning (Liu, Wang and Ren, 2020). Qualitative research focus on
understanding a research query as the humanistic and idealistic approach.
 Quantitative research – This is refer as the practice of gathering numerical data in order
to find right and accurate information about the topic. It is essential that researcher is
considering different tools and practices in order to find numerical data and take right
decision about the topic. The main focus of quantitative research is to generate
knowledge as well as create proper understanding about the topic.
Data collection method – Data collection methods are refer as the process of finding and
gathering data. There are two types of data collection method that is primary and secondary.
Both of these methods have pros and cons and it is crucial that researcher is considering accurate
method of data collection (Karadeniz and Karahan, 2020).
 Primary method – Primary method of data collection can be represent as the first hand
information which is effective in order to find right and appropriate information
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regarding topic. Investigator who is collecting primary data is known as the owner of data
and it assist researcher in finding correct information. There are different methods of
collection primary data such as survey, questionnaire, experiments, and observation and
so on. This is effective for determining right and accurate information about the topic.
 Secondary method – This can be describe as the method of finding information from the
data which is already collected in primary research. It is essential for gathering
information is lower cost and it is time saving method for the researcher (Ivanova and
et.al., 2020). Secondary method of data collection includes books, journals, news paper,
articles, government documents and so on.
Time scale
Work breakdown structure
This can be describe as the tools which could be used by investigator in order to manage
research activities in effective and efficient manner. Work breakdown structure is appropriate for
classifying large and complex practices into smaller parts so that all activities could be conducted
in effective manner (Arora and et.al., 2021). This tools will help researcher to divide all task of
investigation and attain desired goals.
Gantt chart
This tool of management is effective in order to manage time as well as representing
information in graphical manner (Yang, 2020). Gantt chart is crucial for showing all task along
with the time duration which is needed to complete task and activities on time. Through this
investigator will be able to determine start and end time of all task related to the investigation.
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Chapter 3 – Literature review and analysis
 To determine different effective sales strategies.
As per the views of Milana Jovic (2021), it has been analysed that there are different sales
strategies which is effective for increasing sales of organisation as well as attaining desired
goals (Ramasubbareddy and et.al., 2021). It has been identified that by having right sales
strategy respective company will be able to attract more and more customers towards
business. Effective sales strategies includes that organisation should provide benefits to
customers. Rewards and discounts can be consider as effective sales strategy in order to
influence more customer base. It is crucial to company to clear define its customers as well
as identify their problems clearly in order to offer products and services. it has been analysed
that social media and digital media are effective sales strategy for organisation.
 To analyse how can huge discounts benefits sellers.
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According to the Chris Miksen (2021), it has been identified that there are different
advantages that could be accomplish by organisation by offering huge discounts to
customers. It has been analysed that by offering discounts on purchase is a way to quickly
draw people into organisation or store. The major benefits that seller can gain from huge
discounts includes attracting new and repeat customers. This is due to customer prefer
purchasing products and services which are offer at discounted price. Through this sales
strategy respective company is able to attract large number of customers as well as
directly increase sales and profitability of business (Ponomareva and Nozdrenko, 2021).
 To evaluate different practices of Black Friday sales strategy in order to increasing sales
and profitability of Tesco company.
As per the views of Will Blunt (2021), it has been analysed that there are several Black
Friday sales strategy practices which needs to be conduct by organisation in order to increase
overall sales and profitability of Tesco company. It is crucial for respective company to build
anticipation for customers while developing and designing sales strategy. This is a useful
psychological trigger which will attract customers (Nawaz and Khan, 2020). Tesco company
should announce Black Friday sales or deal on the landing page of website. This will assist in
providing information to customers about the products and offering of company.
Chapter 4 – Conclusion and recommendation
From the above report it can be concluded that effective sales strategy play crucial role in
attracting and influencing large number of customers towards business. it is very important for
company to consider effective and efficient sales strategy so that company can provide
information about the products and discounts to large customer base. There are different
activities needs to be performed by organisation for Black Friday sales strategy such as
announcing it through office website, offering various discounts, consideration of social media
and so on. This will lead to have direct impact on increasing sales and profitability of business.
There are some recommendation for Tesco company manager which needs to be consider
while developing Black Friday sales strategy. It is essential that organisation is providing
information to customer about the sales in very creative and innovative manner. There are
different social media and digital media platforms which could be consider by organisation in
order to promote its sales strategy as well as influence large number of customers.
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REFERENCES
Books and Journals
Shaukat, K and et.al., 2021, January. An Analysis of Blessed Friday Sale at a Retail Store Using
Classification Models. In 2021 The 4th International Conference on Software Engineering and
Information Management (pp. 193-198).
Liu, Y., Wang, X. and Ren, W., 2020. A bundling sales strategy for a two-stage supply chain
based on the complementarity elasticity of imperfect complementary products. Journal of
Business & Industrial Marketing.
Karadeniz, M.H. and Karahan, A., 2020. Black Friday Discounts: Percentage Calculation
Activities. Journal of Inquiry Based Activities, 10(2), pp.83-99.
Ivanova, I., and et.al., 2020. Black Friday Tool for Sales Promotion. Маркетинг і цифрові
технології, 4(4), pp.52-61.
Yang, J.Y., 2020. A Pricing Perspective on Double Eleven. In The Pricing Puzzle (pp. 61-68).
Springer, Cham.
Ramasubbareddy, S., and et.al., 2021. Sales Analysis on Back Friday Using Machine Learning
Techniques. In Intelligent System Design (pp. 313-319). Springer, Singapore.
Ponomareva, E. and Nozdrenko, E., 2021. Digital Transformation of Marketing Strategy of
Western Firms in Chinese Cosmetic Market. In Digital Strategies in a Global Market (pp. 229-
241). Palgrave Macmillan, Cham.
Nawaz, N. and Khan, O., 2020. Black Friday and Consumer Misbehavior: A Qualitative
Analysis of Pakistan’s Black Friday Sale. Journal of Management Info, 7(3), pp.179-191.
Arora, A., and et.al., 2021. Predicting Customer Spent on Black Friday. In Proceedings of
Second International Conference on Computing, Communications, and Cyber-Security (pp. 183-
201). Springer, Singapore.
Online
7 Effective Sales Strategies And Tips That Get Results. 2021. [Online]. Available through:<
https://autoklose.com/effective-sales-strategies/>.
The Advantages of Offering Discounts at Your Business. 2021. [Online]. Available through:
2021. < https://smallbusiness.chron.com/advantages-offering-discounts-business-25765.html
>.
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13 Tips To Boost Your Sales This Black Friday. 2021. [Online]. Available through:
<https://www.shortstack.com/blog/tips-to-boost-your-sales-this-black-friday/ >.
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