SWOT Analysis of Malaysia Airlines

Running Head: BLC 304/05 Procurement Management 0
BLC 304/05 Procurement Management
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BLC 304/05 Procurement Management 1
Answer – 1
SWOT Analysis of Malaysia airline
Malaysia Airlines provides different services in Europe and Australia. It is a famous and popular
service provider in the field of air travel. It provides domestic and international flights to travel
in different geographical locations. There are different types off forces, which are affecting the
performance and growth of Malaysia airlines. Those forces are helpful into creating new
strategies to become successful in the industry (Suki Norazah Mohd 2014).
In this report, to know internal forces of the Malaysia airline, SWOT analysis is used to identify
different forces. It will provide strengths and weakness of the company. Therefore, company can
use strengths to expand their business, and resolve its weaknesses using proper strategies. It will
also provide opportunities and threats of the company, which will be used to enhance their
business processes in all around the word (Ayob Norizawati Mohd and Masroni 2014).
Strengths Weaknesses
 Malaysia Airlines provide safe and
secure flights
 It can manage financial crisis using
their marketing strategy
 It is having good culture in the
organziation. They attend the guests in
the flights in polite way.
 Strong technical department, which
provides secure and safe online services
related to booking flights and other
works
 It follows all rules and regulations of
national and international agencies of
aircraft management.
 Proper waste management and
 Financial crisis at world level affects
 International currency exchange rates
 Competitive advantages
 Weak cash-flow management
 Low productivity
 High cost of few services

BLC 304/05 Procurement Management 2
environmental friendly services
 Strong reputation in airlines
 Government supports
 Latest services in aircrafts
Opportunities Threats
 Reputation in global market
 New geographic locations
 Expand travel traffic and cargo
 Technological changes in aircrafts,
such as Airbus A380
 High competition level
 Changes in currency change
 Fluctuation in policies and regulations
by governments
 Disasters
 Rising fuel costs because of limited
natural resources
SWOT analysis is helpful for identify strengths and weaknesses of company. It will
beneficial to expand different business functions of the company at different places. It also
provides opportunities and threats of the organziation, which are helpful to careful about all
those things and make possible controls to resolve all those risks.