Impact of Bloggers on Customers in Online Shopping - Desklib

Running head: BUSINESS
BUSINESS
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Author Note

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Topic: 'Impact of bloggers on customers in case of online shopping'
Introduction
One of the most recent trends of getting feedback is with the use of social media, it is
less expensive, almost real time and also provides helpful impacts on the research. The online
products are based on customers' feedback and their evaluation. The technological
advancement helps the entire process and people get notified through the process. The
shopping experience is different for people and technological empowerment help people to
get their product at home. Amazon is one of the largest retail and online marketing e-
commerce that deals with product selling process. So for this company, bloggers review plays
an important part for the sustainability of business. Online shopping platforms are easy to
access and people have vast purchasing options. A number of established brands are also
undertaking the path of digital media in promotion as well as in the process of the business
(Hsu et al. 2013). In modern times, blogging has been measured to be the best and noticeable
stage for showing and offering ideas and responses related to any explicit life experience and
bloggers use to do such things in a regular basis. The concept of Microcelebrities has also
been developed where people have gaining regional and specific popularity in the community
due to their presence in the social media. There are bloggers and vloggers who are known as
influencers in the social media lingo, these people specialise in an area and review and
provide insights to products and services of the specific genre. For example, there is the
beauty community and there are some recognised bloggers in the industry who are followed
by a considerable number of the target market of the companies who operate in this industry.
The influences of Technology Acceptance Model (TAM) and Theory of Reasoned Action

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(TRA) in technology are important as the process explains the best approach in consumer
loyalty.
The thesis statement of the essay highlights the influence of bloggers on customers in
case of online shopping. Review rating through blogs and usability of product showcases the
need for the product. In case of developing countries and developed countries, services like
this have a huge impact over customers and they have the adaptive nature of buying
something through those online portals.
The case: Online shopping intentions from Amazon
The major reason online shopping is the fast-paced life and hyper-competitive
environment. The busy schedule and strict livelihood of the people and a crunch of time has
led to the popularity of e-commerce, this is also accompanied by the fuss-less process.
Developing a process in the e-commerce which is seamless and addressing all the basic issues
with the e-commerce process is the area of focus (Zhang, Cheung and Lee 2012). Sometimes
this is considered as the psychological state of mind to buy such products through the internet
and variety of fashion delivers through those platforms are important in that case. In such
situation, online shopping intension from Amazon will grow up if people find some good
reviews in the feedback and some bloggers highlight some product quality and usefulness in
social media. The online commerce and people intension both sustain through the process and
the online market is going far just because of the same two factors (Zhang, Cheung and Lee
2012).
Customers’ choice and preferences: lens through Amazon
Customer’ choice depends on some factors that ensure need andinvolvement of the
product with customers. The marketing campaign is the first promotional stage that
companies have to do for the development of their product market. As mentioned by

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Sotiriadis and Van Zyl(2013) the understanding of purchasing decision depends on the
consumer interest on the product and the relieve difference of the particular product that is
not present in the market. Economic condition is another choice and preference option that
customers need as their equipment. The influential factors may be directed by group as well
and purchasing decision will impose in some cases.Change in customer intension and fanatic
them for the online shopping is the strategy that most of the e-commerce companies are doing
through their promotion. Amazon has pioneered the e-commerce platform and has over the
years of operation developed a number of benchmark in the industry, so they design their
promotional strategy in such way that engage the attention of the target market and make
some sustainable strategy to maintain good revenue. The last choice will be depending on the
power of buying product and people need to have the capability in financial and mental
condition to acquire that.
Impact of bloggers on customers’ shopping
Blogging contains the writer's observations, brief transcripts, imageries, and relations
structured in consecutive direction and the product utility in the personal life was defined
through the process (Zhang, Cheung and Lee 2012). The impact from blogs is important as
customers are influenced by the past experiences by other people. The process needs less
financial advertisement and consumer decision is influenced through that. In case of retail
sites 56% reviews comes from blogs and 30% comes from Facebook, so blogs are better way
to promotion (Wei and Lu 2013). The cost of digital marketing is less and 10% cost only
bears in that case and that will be beneficial for company as well to promote thing like this
process. As commented by Bilgihan(2016) an e-marketer report illustrates that customer's
belief in websites containing evaluations and reviews more than expert conductors.