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Blog Prices of M.A.C. Cosmetics - Assignment

   

Added on  2021-02-19

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Blogging toCommunicate
Blog Prices of M.A.C. Cosmetics - Assignment_1

Table of ContentsBLOG...............................................................................................................................................1REFLECTION.................................................................................................................................2REFERENCES................................................................................................................................3
Blog Prices of M.A.C. Cosmetics - Assignment_2

BLOGPRICES OF M.A.C. COSMETICSMake-up Art Cosmetics (M.A.C.) brand has undergone rapid success by inculcatingevolution to ensure relevancy, utilisation of effective positioning in the form of core values,brand personality and client relations (Khotmanee, 2019).M.A.C. Cosmetics is a well renowned and established brand within the cosmetics sector.It has grown to become a 2 billion dollar brand across the global periphery. However, accordingto my opinion, the products of this brand are of slight high rates as opposed to other rival firms,even though clients are most of the times readily available to incur more amount in return of theassurance of high quality offerings by the company. Moreover, according to me, the wide arrayof company's products and colour range makes it a desired and easily saleable brand. Acrossdifferent parts of globe, this cosmetics brand is well renowned and established (Nachane, 2018).The widespread popularity of the brand allows people to prefer the products of M.A.C.Cosmetics over any other business organisation.As the brand is associated with high quality, the customers now have high expectationsfrom the products offered by entity in market place. Furthermore, in my opinion, in return orgood quality cosmetics, they are even ready to pay higher amount. The prices of the cosmetics ofthis brand vary as per the segment and category. The prices of some of the categories of MACCosmetics are laid down as follows:-Foundation : £22 - £29.50Eye shadow : £10 - £49.50 (for the kit)Blush : £13 - £22.50Mascara : £14 - £19Lipstick : £15 - £18.50Lip gloss : £15 - £20 (Collections, 2019)One of the most selling M.A.C lipsticks is 'Ruby Woo' launched within the year 1999together with the collection and a new Retro Matte formula. This cosmetic product gained spotinto Vogue Magazine (lifestyle as well as fashion magazine), as being one of the Top 10 redlipsticks of all the times. In the year 2013, Rihanna worked with M.A.C to generate her ownspecific twist to one of the shades and thus named it as “Riri Woo”. This lipstick was sold out in1
Blog Prices of M.A.C. Cosmetics - Assignment_3

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