Blog Prices of M.A.C. Cosmetics - Assignment

Blogging to
Communicate

Table of Contents
BLOG...............................................................................................................................................1
REFLECTION.................................................................................................................................2
REFERENCES................................................................................................................................3

BLOG
PRICES OF M.A.C. COSMETICS
Make-up Art Cosmetics (M.A.C.) brand has undergone rapid success by inculcating
evolution to ensure relevancy, utilisation of effective positioning in the form of core values,
brand personality and client relations (Khotmanee, 2019).
M.A.C. Cosmetics is a well renowned and established brand within the cosmetics sector.
It has grown to become a 2 billion dollar brand across the global periphery. However, according
to my opinion, the products of this brand are of slight high rates as opposed to other rival firms,
even though clients are most of the times readily available to incur more amount in return of the
assurance of high quality offerings by the company. Moreover, according to me, the wide array
of company's products and colour range makes it a desired and easily saleable brand. Across
different parts of globe, this cosmetics brand is well renowned and established (Nachane, 2018).
The widespread popularity of the brand allows people to prefer the products of M.A.C.
Cosmetics over any other business organisation.
As the brand is associated with high quality, the customers now have high expectations
from the products offered by entity in market place. Furthermore, in my opinion, in return or
good quality cosmetics, they are even ready to pay higher amount. The prices of the cosmetics of
this brand vary as per the segment and category. The prices of some of the categories of MAC
Cosmetics are laid down as follows:-
 Foundation : £22 - £29.50
 Eye shadow : £10 - £49.50 (for the kit)
 Blush : £13 - £22.50
 Mascara : £14 - £19
 Lipstick : £15 - £18.50
 Lip gloss : £15 - £20 (Collections, 2019)
One of the most selling M.A.C lipsticks is 'Ruby Woo' launched within the year 1999
together with the collection and a new Retro Matte formula. This cosmetic product gained spot
into Vogue Magazine (lifestyle as well as fashion magazine), as being one of the Top 10 red
lipsticks of all the times. In the year 2013, Rihanna worked with M.A.C to generate her own
specific twist to one of the shades and thus named it as “Riri Woo”. This lipstick was sold out in
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market place within starting some hours of beginning of sale of the respective lipstick (New
Rihanna lipstick for MAC sells out just THREE HOURS after going on sale, 2019).
As per my personal opinion on the pricing of the products in M.A.C., the firm provides
its products at a quite decent price range, which is affordable to the public and would further help
the firm in gaining a competitive edge in the market. This is because its price range allows the
firm to approach its target customers with utmost ease and hence, ensuring a better performance
in the marketplace.
To expand its sales and profits irrespective of its high rates, M.A.C gives occasional sale
and promotional offers, which, according to me is an effective strategy. Also, it is seen that the
brand offers complementary products together with the main cosmetic products of entity. This is
referred to as Product Line Pricing. Their pricing strategy, when compared with rival firms
implies a huge emphasis upon client contentment. This brand makes use of multi-segment
pricing as their key brand strategy. This assists the entity to target a wider base of audience with
the help of supply of a broad array of commodities within cosmetics sector. Hence, I believe
these strategies allow the company in enhancing the rate of preference for its products within the
market and furthermore, enables the company in increasing its market share globally.
REFLECTION
Writing the above blog was not an easy task. For this, I took a week as the data had to
write it had to be collected from a number of sources. Firstly, I went through the website of the
company from which I got the basic idea about the corporation and its offerings. When I did in-
depth study of company's website, I acknowledged the way in which entity has been pricing the
various product segments pertaining to cosmetics. The next task was to read the scholarly
material related to the subject matter to gain deep knowledge of the pricing strategy adopted by
the respective corporation. The sources of evidence include current news articles, organisational
documentation, web pages, blogs, journal articles etc. While taking information from these
sources, my major concern was the credibility and currency of data. The selection of data and
facts from the website was done carefully and used sparingly. The facts and information taken in
the above mentioned blog is not older than 6 years. After the collection of whole data pertaining
to the subject matter, the next task was to compile all of it within the blog. The in-text citations
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are an important aspect of blog writing, otherwise the work constitutes as plagiarism. So, the last
task performed by me was to do in-text citations of the sources.
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REFERENCES
Books and Journals
Khotmanee, S., 2019. Does Cosmetic Market in the US Worth to Invest?. Available at SSRN
3323168.
Nachane, D. M., 2018. Post-crisis NCM Theory Adaptations: Evolutionary, Revolutionary or
Cosmetic?. In Critique of the New Consensus Macroeconomics and Implications for
India (pp. 277-304). Springer, New Delhi.
Online
New Rihanna lipstick for MAC sells out just THREE HOURS after going on sale. 2019. [Online].
Available through:<http://www.dailymail.co.uk/femail/article-2319131/New-Rihanna-
lipstick-MAC-sells-just-THREE-HOURS-going-sale.html>.
Collections. 2019. [Online]. Available through:<https://www.maccosmetics.com/collections>.
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