Digital Technology and Business

Digital Technology and
Business

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital technology is defined as a process in which people record information in binary
code which is known as bits that consist of pictures and words (Aagaard, A., Aagaard, A. and
Harrison, 2019). This technology is helpful to store the data in storage devices in order to
communicate and transfer the source easily. This includes websites, smartphones, electronic
books, blogs, social media, cameras as well as in banking and finance. It is important to stay
connected with friends, relatives and workplace which help them to communicate by both audio
and video. Digital technology is very helpful in pandemic in online classes, work from home
and many more places. Icreon UK is considered for this report. It is digital innovation agency
which implement the digital initiatives to achice success and operational efficiency. This report
includes importance, development, technological platform along with software of social media
and effective tools used in business.
MAIN BODY
Meaning of social media
Social media refers to the tool to share information, ideas and thoughts which allow
persons to communicate content quickly and easily with the other people. It comprises of
application and websites to share videos, documentation and images. Social media is important
in business for marketing in order to connect with customers and build awareness about the
product and services which result in increase sales and revenue of company. Most of the
businesses use social media to grow their brand image and promote their goods as well as
services. This helps to create brand recognition, interaction with audience to identify the trends
in marketplace and it gather the information to improves the part of that area. For example,
Icreon is develop digital solutions and innovation in business to maximize profitability.
Importance
Reach large audience: It helps to increase business opportunities to meet large amount
of persons as they are active in social media platform with different sites. It builds customer
strong relationship with the end users which improve customer support and return back to
audience with their feedbacks (Aleksandrova, S. V., Vasiliev, V. A. and Letuchev, G. M., 2018).
Direct connection with users: Social media is important method to connect with users
directly without any intervention of the other persons. With the help of this, they know them