Contemporary Issues in Marketing: Importance and Application of Digital Marketing Tools

Contemporary Issues in
Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Campaign objectives .......................................................................................................................3
Measurement of success..................................................................................................................3
Campaign plan ................................................................................................................................3
Communication 1: ...........................................................................................................................4
Communication 2: ...........................................................................................................................4
Communication 3: ...........................................................................................................................4
Communication 4: ...........................................................................................................................4
Communication 5: ...........................................................................................................................4
Reflection on Campaign .................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
The contemporary issues in marketing is the cutting edge resources, comprehensive and
up-to-date resource that represent the understanding of the topical issues in marketing. Digital
marketing is referred as the advertising the products and services of company through the use of
digital channels such as websites, mobile apps, social media mail and search engines. This report
will discuss important of the effective digital marketing tools and application of digital
marketing.
Campaign objectives
 To increase the brand awareness and Visibility of brand
 To increase the customers base and sales of company
 To establish product superiority
Measurement of success
To measure the success of marketing communication campaign require to social media shares, to
monitor the web traffic, online sales, blog articles, etc.
Campaign plan
The planning of marketing communication campaign include the purpose of the
campaign such as generate the sales with the helps of marketing campaign, target the customers
and audience and budget planning for how much will spend on the campaign. The plan to
advancement in the technology and adopt the innovation in the marketing communication. The
campaign plan for attract the customers to respond the promotional campaign.
Digital communication channels
The digital communication is the part of the communication which are depended on the
technology. There are various communication channels that include the phone calls, email, video
conferencing, web chats, etc. The digital marketing communication are important for the build