Global Business Environment: SWOT Analysis and Operational Impact Analysis

GLOBAL BUSINESS
ENVIRONMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
PORTFOLIO PAPER 2...................................................................................................................3
SWOT analyses...........................................................................................................................3
PORTFOLIO PAPER 3...................................................................................................................4
Operational impact analysis.........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Global business environment is the environment of the organization in different foreign
countries with external factors of the organization that influence the making of decisions on
utilization of resources and abilities. This report will conduct market analysis of Iceland and
evaluates the impacts of analysis on its business operational functions.
MAIN BODY
PORTFOLIO PAPER 2
SWOT analyses
It is a tool which is used to recognize internal factors that can affect organization (Sarsby,
2016). In Iceland, SWOT analyses will research the interrelations of strategic abilities and the
inspiration of external environment that is analysed to make appropriate decisions for the future
of organization.
Strengths- Iceland has strength of instantly recognizing the market current trends and serve
accordingly to perform efficiently. The company is a well-known chain of British supermarket
located in wales has strong market penetration of low abundance areas which supports the
organization to challenge rivals. It was awarded for being a top retailer of frozen foods by the
British food federation awards, its brand name is compatible with value that energizes its
products to be on top of the customer preferences and accomplish customer expectation by
providing satisfactory prices (Phadermrod, Crowder and Wills, 2019). Its constant innovation
makes it dissimilar from other competitors and products with special private label attract
customers towards the store. The organization has strong brand image in British that concerns
high reputation and a great strength to sustain in the market. Organization has substantial
network of distribution in the abundant areas where targeting customer is very easy. The
company also hold effective presence online which is becoming very sufficient for online
shopping. It also has micro influencer network portfolio that displays Iceland’s reasonable
products through different forms on social media (Vlados, 2019).
Weaknesses- It has a huge weakness for which it suffers a lot that is its customer’s comments
negatively on its frozen products. The company has lack of premium range products for high
3