SWOT analysis of Tesco 1 MAIN BODY 2 3 3 SWOT analysis of Marks and Spencer4 Marketing mix of Marks and Spencer3 MAIN BODY 4 10 SWOT analysis of H&M10 CONCLUSION 13 REFERENCES 14 MAIN BODY 1 Tesco 1 M
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MarketingData Science and Big Data
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``Academic Skills
``ContentsMAIN BODY 1................................................................................................................................1SWOT analysis of Tesco........................................................................................................1Marketing mix of Tesco.........................................................................................................2MAIN BODY 2................................................................................................................................3SWOT analysis of Marks and Spencer...................................................................................3Marketing mix of Marks and Spencer ...................................................................................4MAIN BODY 3................................................................................................................................6SWOT analysis of John Lewis...............................................................................................6Marketing mix of John Lewis.................................................................................................8MAIN BODY 4..............................................................................................................................10Swot analysis of H&M.........................................................................................................10Marketing mix of H&M.......................................................................................................11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
``MAIN BODY 1Tesco is one of the largest multinational groceries and general merchandise retailer. Itsheadquarter is in Welwyn Garden city, Hertfordshire, England, United Kingdom. Currentlyorganisation is delivering its services all around the world (Adnyana and Darma, 2015). It wasfounded in year 1909 by Jack Cohen and it has more than 7800 shops world-wide. All theoperations are executed with the help of 460000 employees.SWOT analysis of TescoSWOT helps managers to analyse that organisation is able to deal with all the problemsthat can affect its profitability. It guides them to formulate effective decisions that help toexecute business in appropriate manner. All the strengths, weaknesses, opportunities and threatsfor Tesco are as follows:Strengths:Tesco has various stores all around the world which helps customers to reach the storeson time and get the items that they are willing to buy.Organisation has won various awards for its good customers service and good shoppingexperience of them (Ahmed and Rahman, 2015).Tesco offer online services to the clients so that they can order food from their home andget the products delivered at their door step. It helps to retain the clients for long period infuture.Product portfolio of Tesco is very strong which helps it to deal with other competitorssuch as Sainsbury’s, WaitRose Limited etc. in the market.Number of stores of Tesco is continuous increasing which helps clients to reach thereeasily and buy the products that they are willing to buy. Now it is expanding its businessin more geographic locations.Weaknesses:Operating profits of Tesco is continuously decreasing due to worst performance inthe market.It has been analysed that it has poor performance in specific markets due toinsufficient market research of the area where business is operated.Low cost strategy of Tesco is leading it towards decreased profitability.1
``Opportunities:Tesco is planning to expand its business in more locations where its shops are not yetopened in order to be easily accessible for clients.A new discount store named Jack is being opened by Tesco which is discounted store sothat clients can be retained for a long period.It is planning to enhance its online presence with the help of opening more online shopsto enhance shopping business (Al-Azzam, 2016).Threats:There are end number of competitors available in the market which are using new andinnovative techniques to expand the business.Food prices are increasing all around the world which can affect customer interest inTesco.Governmental regulations are changed by legal authorities with time and it is veryimportant for Tesco to comply with but it will be difficult to make changes in policiescontinuously and it can affect organisational structure of Tesco.Marketing mix of TescoThere are four different types elements such as product, price, place and promotion ofmarketing mix that are required to be focused by Tesco in order to execute business inappropriate manner. It is vital to form strategic decisions so that all the challenges that may takeplace in future can be dealt effectively. All the four components for Tesco are as follows:Product: Tesco is offering wide rage of products to its clients which includes electronic,clothing, food and financial services. It is continuously expanding the product range to fulfilrequirements of customers and retain them for a long period (Baker and Saren, eds., 2016). Inorder to gain trust of consumers Tesco conduct market research on timely basis so that theirneeds and preferences can be analysed and then appropriate products can be offered to them.Price: Tesco is uses cost leadership pricing strategy to set low prices for its productswithout affecting the quality of different items that are offered by the company. It helps theorganisation to attract all type of customers whether they are from upper, middle or lower class.It also helps to be to cost leader of the market and sustain in the market.Place: Tesco is operating its business in almost 11 countries with the help of more than7800 stores. Main objective of the company is to be easily accessible for the clients and be their2
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