Entrepreneurship and Business Plan for Health Beverages

ENTERPRISE AND
ENTREPRENEURSHIP

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Proposed future business..............................................................................................................3
Customers....................................................................................................................................3
Competitors .................................................................................................................................4
Skills required .............................................................................................................................4
Cash flow forecast including break even ....................................................................................5
Sources of funding ......................................................................................................................5
Obtaining resources ....................................................................................................................6
Management informations systems .............................................................................................6
Vision for the business idea .......................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Entrepreneurship refers to the activity of setting new business and taking up financial risk
in order to account to get high profits. The purpose of the report is to propose a business plan for
new business which is being related with providing health beverages which serves as the part of
the product. Present report will cover will account to what are various customer and competitors,
skill analysis, accounts to various sources of funds, vision of the business, account to various
tangible and intangible resources.
MAIN BODY
Proposed future business
The proposed business plan is for the production of fresh fruit juice where the company
wishes to get the competitive advantage over the beverages providers which helps in adopting for
healthy lifestyle for the audience who uses the products and accounts to boost up the immunity
of the individuals and to fight against the outbreak of COVID-19. Innovation accounts to
providing fruit juices with no added preservatives and accounting to the process which is being
taking with blending fruit juice in a way that account to value addition. Due to hardship of the
COVID-19 company also account to providing home deliveries which makes at the ease of
customer to avail there products (Pham, 2020). The business needs to also account to various
external factors that can affect the business functioning such as political, economical, social,
technological and various other. The new company can opt out for patent which is being granted
to the inventor that will helps the company to exclude other from making, using or selling the
invention that is variety of fruit juice for the time being as it account to uniqueness.
Customers
The target customers for the company will be classified under business to customers and
will not focus on business to business and the end users of the products will be of all
demographic, psycho graphics and under all age groups and for all geographical regions as it
accounts to catering needs of all but will specially focus on targeting old age people. The
products can be purchased by al income group as its prices are being fixed in a manner which is
being affordable for all (McKenzie,Sansone,2017). The USP of the product is its prices and
quality with wide variety such as mango juices, lemon and various other with no added
preservative which the company offers that helps customer to attract to the products. The needs