Effectiveness of Social Media Marketing in Increment of Brand Awareness

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Added on 2022/12/30

|2024

|93

AI Summary

This research aims to evaluate the effectiveness of social media marketing in increasing brand awareness at the marketplace. The study focuses on Lidl, an international discount supermarket chain, and explores the importance of social media marketing in increasing customer base and ways to increase brand awareness. The research methodology includes data collection through questionnaires and analysis using frequency distribution. The findings will contribute to understanding the significance of social media marketing in improving brand awareness.

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Effectiveness of Social Media Marketing in Increment of Brand Awareness

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