Role of social media influencer in increasing brand awareness of an organisation operating under retail sector of the UK

Research Proposal

Table of Contents
Title: Role of social media influencer in increasing brand awareness of an organisation operating
under retail sector of the UK............................................................................................................1
ABSTRACT.....................................................................................................................................1
INTRODUCTION...........................................................................................................................1
Research Aim.........................................................................................................................2
Research Objectives...............................................................................................................2
Research Questions................................................................................................................2
Literature review..............................................................................................................................2
Understanding about the social media influencer and brand awareness................................2
Impacts of social media influencer on brand awareness of ASOS.........................................3
Challenges that could be faced by ASOS because of poor brand awareness in marketplace.3
Research Methodology....................................................................................................................4
Research Design.....................................................................................................................4
Data Collection and Analysis.................................................................................................6
Limitation of research.............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

Title: Role of social media influencer in increasing brand awareness of an
organisation operating under retail sector of the UK.
ABSTRACT
Social media influencer is undertaken as someone who have developed credibility into
particular sector, also have access towards a larger audiences as well as may persuade other to
perform depends upon its recommendations. In fact, influencer marketing is known to be the
fastest evolving to become main tools into firms’ arsenal when performing effectively.
Moreover, it plays essential role in increasing brand awareness of an organisation (Alam and
Khan, 2019). In addition to this, Research Methodology enables investigator to identify reliable
and validity of it. With research methodology, scholar can solve study problems. Moreover, it
basically focus on rendering work plan of investigation there are various kinds of research
methodologies such as quantitative, qualitative, philosophy and many others. Also, the work plan
is developed with assistance of Gantt Chart.
INTRODUCTION
Social media influencers are considered as the individuals who have huge numbers of
followers on their social media accounts, as well as it leverages this, to influence or persuades
that following to purchase specific goods or services. Influencers currently have significant role
in the marketing strategies of various companies. Influencers can be described as people have
various social followers on digital platforms like Twitter, Instagram, and YouTube. In order to
become an influencer, individual must have power to influence the perception and viewpoint of
others. While talking about influencer marketing, the power can be used by influencer to enhance
the sale of the company for particular products (Ancillai, 2019). In current time, companies are
using influencer marketing in their marketing strategies as traditional marketing i.e., TV, print,
and desktop advertisements is becoming less effective among consumers. Influencers play a
significant role while talking about shopping decisions as their reach is expected to grow in
future. For accomplishing this proposal, the chosen company is ASOS plc which is known to be
one of the leading and developing British online fashion and cosmetic retailers. Its headquarters
is in London, United Kingdom. The topics which are going to be discussed in this report are
research aim, question, objectives, rationale, literature review and research methodology. Apart
from this, limitation of research and work plan is also discussed in this proposal.
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Research Aim
“To identify the role of social media influencer in increasing brand awareness of an
organisation: A study on ASOS”.
Research Objectives
 To develop basic understanding about the social media influencer and brand awareness.
 To determine the impact of social media influencer on brand awareness of ASOS.
 To analysis the challenges that could be faced by ASOS because of poor brand awareness
in marketplace.
Research Questions
 What do you understand about the social media influencer and brand awareness?
 What are the impacts of social media influencer on brand awareness of ASOS?
 What are the challenges that could be faced by ASOS because of poor brand awareness in
marketplace?
Literature review
Understanding about the social media influencer and brand awareness
As per the view point of Nash (2019), Social media influencer is undertaken as someone
who have developed credibility into particular sector, also have access towards a larger
audiences as well as may persuade other to perform depends upon its recommendations. In fact,
influencer marketing is known to be the fastest evolving to become main tools into firms’ arsenal
when performing effectively. After all, influencer have techniques as well as authenticity to grab
the attention of customers in consistent as well as may inspire other for expanding its social
reach. Additionally, it can be anyone from a blogger to a celebrity to an online business person
and others. In addition to this, an influencer may perform across several verticals, utilising posts,
stories and reels for making a name for itself over time. In case its audiences matches what they
are seeking to promote or what their brand promotes, thereafter it could highlights a solid tools
of marketing. Additionally, partnering along with influencers opens their business to never
before expanded avenues and various brands currently sets key performance indicators for its
influencer marketing campaigns for evaluating impact (9 of the Biggest Social Media Influencers
on Instagram, 2021).
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