Influence of Social Networking Websites on Product Sales: A Study on Cafe Nero

BMAF003-20
Foundation Project

Table of Contents
INTRODUCTION...........................................................................................................................1
DATA COLLECTION....................................................................................................................1
RESEARCH FINDINGS.................................................................................................................6
DISCUSSION AND CONCLUSION.............................................................................................8
REFERENCES................................................................................................................................9
.........................................................................................................................................................9

INTRODUCTION
The social media networking has become the most significant part of an business now a
days as it provide a platform to them for having a direct interaction with its customers and ways
to influence them for enhancing the product sales (Bai, Yao and Dou, 2015). This report is
based over determining the influence of social networking website over product sale from the
customer perspective. By performing secondary investigation over this it has been identified that
the Cafe Nero mainly maintain its social networking site in order to grab the attention of people.
But the major risk that social networking site have is that any negative comment over these sites
have a direct influence over the customer base as well as sales of Cafe Nero.
DATA COLLECTION
Data collection is basically refers to the process of gathering and arranging the data in
effective manner so that appropriate outcome can be extracted in order to accomplish the main
objective behind the investigation. There are 20 respondents for this study. The primary data will
be gathered with the help of questionnaire which is mentioned below:
Q1. According to you does the use of social media sites help in increasing the sales of Cafe
Nero?
a) Agree
b) Disagree
Q2. What benefit does Cafe Nero get by making use of social sites that help in enhancing sales?
a) Direct customer interaction
b) Increase in brand awareness
c) Easy to access customer responses
Q3. What are the several actions that Cafe Nero can take using social media sites for improving
its sales in marketplace?
a) Create valuable content
b) Discuss over consumer issues
c) Regularly upgrade information
1

Q4 As per your view point what are the basic challenges that Cafe Nero may face while
entering to social media platform?
a) Negative publicity
b) More competition
c) Unauthorized information may mislead
Q5 What strategies Cafe Nero can adopt for reducing the negative customer responses?
a) Listen to customer
b) Provide quick respond
c) Share positive experiences
Frequency table
Theme 1: The use of social media sites help in increasing the sales of Cafe Nero
Q1. According to you does the use of social media sites help in
increasing the sales of Cafe Nero?
Frequency
a) Agree 18
b) Disagree 2
2