The Use of Social Media in Promotion

Project

Table of Contents
Topic: The use of social media in promotion .................................................................................3
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Aims: ..........................................................................................................................................3
To analyse the use of social media at the time of promotion of products and services of a brand.
Case study on Tesco. .......................................................................................................................3
Objectives: ..................................................................................................................................3
Strategies to achieve above objectives: ......................................................................................4
Time scale: .................................................................................................................................4
Literature review: .......................................................................................................................7
Marketing strategies ...................................................................................................................8
Impact analysis of social media use in promotion ...................................................................10
Constraints ................................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Topic: The use of social media in promotion
INTRODUCTION
Marketing is referred as the activities that are undertaken by the organisation in order to
promote buying and selling of respective products and services. In marketing various activities
are included such as advertising, selling as well as delivering products to customers and other
business as well. In social media marketing various platforms of social media is being utilise in
order to connect respective brand with audiences in order to spread awareness of organisational
products and services to increase sale as well as drive various website traffic. In order to promote
products social media channels like Facebook, Instagram and you tube plays important role to
reach potential customers. On this channels organisation publish attractive content on social
media profiles, analyse audiences responses and run social media advertisements. In this report
social media in promotion is being covered. In current competitive environment social media is
very important factor that is used by every organisation to reach wide area of market and attract
potential customers. In this report the chosen organisation is Tesco which is an multinational
groceries merchandise of British. The organisation in founded in 1919 by jack Cohen,
headquarter in Hertfordshire, England, United Kingdom. 7,005 shops are operated by the
organisation across the world. Organisation publish various social media campaigns in order to
create affective brand value in customers mind. In this report various aims, objectives, marketing
strategies as well as impacts of social media on business activities in being covered in this
project report.
TASK
Aims:
To analyse the use of social media at the time of promotion of products and services of a brand.
Case study on Tesco.
Objectives:
 To examined social media strategies used by Tesco to promote its products.
 To determined the Importance of social media at the time of promotion.
 To analyse the challenged faced by Tesco at the time of promotion on social media.

Strategies to achieve above objectives:
Social media is used by the organisation to create awareness of organisation's product
and services in specific market place as well as among potential customers. Tesco formulates
various social media strategies in order to promote its products and services. It create effective
and attractive content by using various images, videos and GIFs to attract customers and enhance
organisational sales and image. Respective organisation create profile on various social media
channels to cover wide area of customers who are active on these social media platforms like
Facebook, Instagram, LinkedIn, you tube and snap chat (Andrews and Shimp, , 2017). In current
competitive environment, it becomes important to analyse all social media channels and used
effective one that enhances the customer base and help organisation to achieve all determined
goals and objectives in efficient manner. There are various challenges are faced by the
organisation to promote its products and services on social media. Tesco conduct proper market
research n order to gain all necessary information about customers needs, demand and
preferences then chose effective strategies to fulfil all demands in order to take various
competitive advantages in marked. In this report secondary research method such as books,
journals and library sources are being used.
Time scale:
Gantt chart is an efficient tool of project management that displays all project activities
against to time scale. On the lest side of chart various activities and on the top suitable time is
being mentioned. All activities are represented in the bar form, lengths and position of bar
represents the starting, ending as well as duration of activities. In this research five months to
accomplished (Cho, Furey and Mohr, 2017). First month is introductory, all aims and objectives
are decided, on the second month literature review, research methodology as well as data
analysation is being evaluated. In the last month of research project recommendation and
conclusion is being completed.