BMP3002 Business in Practice

Introduction
•Burberry is the multinational company and comes under
fashion industry.
•This report will discuss how external and internal factors
will impact company.
•Further will describe how business affect external
environment.
Burberry and Its Environment
External Environment
•External factors can influence business like political instability of
the country can also affect business operations.
•Advanced technology can help the Burberry in the growth and also
help to achieve the objectives (Fernández-Olmos and Ramírez-
Alesón, 2017).
•The lifestyle of people and consumer spending power can affect
profit margin of the Burberry.
•Suppliers of the company can also impact its production if they will
not supply raw material on time.
How the company impact
its context External
Environment
•When company launch new product in the market
then it will impact social factors.
•As customer will decide to make purchase or not.
•By fulfilling the corporate social responsibility
company can improve their image in the society.
•By following all legal laws and regulations, Burberry
can improve its image in the market.
Internal Factors
•Strength of the company is its brand value which helps
company in generating high revenue.
•Burberry weakness is they have limited product line due
to limited variety of products they lose customers.
•Opportunity for company is they can expand their
product portfolio in order to increase their sales.
•Threat for Burberry is competitors which can cut sales of
company (Shkoler, Rabenu and Tziner, 2017).
References
•Fernández-Olmos, M. and Ramírez-Alesón, M., 2017.
How internal and external factors influence the
dynamics of SME technology collaboration networks
over time. Technovation. 64. pp.16-27.
•Shkoler, O., Rabenu, E. and Tziner, A., 2017. The
dimensionality of workaholism and its relations with
internal and external factors. Revista de Psicología del
Trabajo y de las Organizaciones. 33(3). pp.193-203.
Conclusion
•From the above report it is concluded that external and
internal factors influence sales of the company.