Digital Marketing and Social Media Marketing: Importance and Effectiveness

BMP3006
Practical Digital Marketing
Assessment 1

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Explain what is marketing......................................................................................................1
Explain what the marketing mix is.........................................................................................1
What is the role of communications mix................................................................................2
Explain what is digital marketing...........................................................................................3
Explain what is social media marketing.................................................................................3
Explain why digital marketing and social media marketing are all important to contemporary
businesses...............................................................................................................................3
PART 2............................................................................................................................................4
Two examples of social media contents that really work and justify why.............................4
Models and standards for digital marketing...........................................................................4
Explain the effectiveness of social media content..................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Social media and digital marketing play and significant role as it is the internet based tool
which are used by the millions of their users in order to reach the large group of individuals for
advertising content promotion email marketing, pay per click etc. In current era, people are
considering marketing as an effective technique in comparison to traditional
approach(Oluwasola, 2020). It is more convenient to the people reach out to the various
opportunities for the organisation and it helps in bridging to their potential customers and take
feedback for making the necessary changes in the product and services. It is considered as the to
which help in increasing the sales as well as the brand age of the company. This report will cover
the various types of digital marketing, social media marketing and marketing mix also include
images of social media campaign in relation to digital marketing.
PART 1
Explain what is marketing
Marketing refers to the aspect which includes the promotion of product and services and the
main consideration is invention the business management and corporation. The products can be
send to the customers itself or to the other business. It is considered as key point for the success
of any organisation and the main purpose of the marketing is to attract their target customer so
that they can purchase the product and and customer service such as exchange of defective items
sales service etc. Marketing is the method of achieving the interest of their potential customers in
the given market so that they can contribute in increasing the sale and profitability of the
company.
Explain what the marketing mix is.
Marketing mix is the strategic tool which helps the company in promoting their product
and services in the marketplace. It is consist of 7Ps wishes expanded as product, price, place,
promotion, people, process and physical evidence. Sainsbury's The chosen organisation which is
operating their business in the different regions. It is offering more than 30000 product line with
their own brand label. It helps in providing the the various convenient service to the customer by
having proper counter, self service counter and self checkout services etc. Sainsbury's is adopting
the factor pricing strategy so that the value of the money can be retained within the organisation.
There are various elements of marketing mix which are explained as follows:
1