Use of Digital Marketing in a Specific Communications Strategy - Desklib

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Email Marketing
• Summary
• References

DIGITAL MARKETING
Digital marketing is a tool which uses internet or online based technologies to promote the products and
services of an organisation. Digital marketing is also known as online marketing which is the technique of
promotion of brand to connect with customers using internet or digital communication platforms. Digital
marketing is majorly classified in different categories which involves social media marketing, content
marketing, mobile marketing, analytics, email marketing, search engine optimization, pay per click and so on.
This PPT will define the use of digital marketing and digital marketing strategies through which an
organisation can communicate with their customers effectively.