Practical Digital Marketing for Specific Communications Strategy

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

SEARCH ENGINE OPTIMIZATION (SEO)
• Search engine optimisation is an activity of improving the quality and quality of website traffic. Through search engine
optimisation the company can increases its visibility when individual search for any similar organisation that deals with same
products and services.
• The importance of search engine optimisation is to enhance the brand visibility online. Organisation can maintain and build
strong relationship with customers through search engine optimisation and also improve their experiences.
• It is one of the digital marketing strategies that helps in driving more people to particular site and increases their website
presence. It also increases the conversion due to which the sale of company also gets enhanced and also the firm can grab more
loyal customers.