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Use of Digital Marketing in a Specific Communications Strategy

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Added on  2022-12-05

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This presentation explores the use of digital marketing in a specific communications strategy. It provides examples from Nike and Adidas, showcasing how they utilize various digital media channels to promote their products and services. The presentation is for the Practical Digital Marketing Assessment 2 in the BMP3006 course at Regent College London.

Use of Digital Marketing in a Specific Communications Strategy

   Added on 2022-12-05

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BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Use of Digital Marketing in a Specific Communications Strategy_1
Use of digital marketing in a specific
communications strategy
Name & ID
Use of Digital Marketing in a Specific Communications Strategy_2
Example of contents
Use of Digital Marketing in a Specific Communications Strategy_3
Digital marketing
strategy
• Digital marketing is referred as the effective component of marketing that utilised
various online and internet based digital technologies like mobile phones, digital
media platforms and computers in order to promote organisational products and
services.
• In this report Nike and Adidas that conduct various effective campaigns on
various digital media channels to promote their products and services to mass
audiences.
Use of Digital Marketing in a Specific Communications Strategy_4

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