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Use of Digital Marketing in a Specific Communications Strategy

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Added on  2022-12-05

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This presentation explores the use of digital marketing in a specific communications strategy. It discusses the concept of digital marketing strategy and provides examples of platforms like Twitter and Instagram. The presentation also highlights the promotional aspects of these platforms in the marketing mix. The current studies on digital marketing strategies are illustrated with real-life examples, such as Starbucks' social media campaigns. Overall, the presentation emphasizes the importance of effective digital marketing for increasing profitability and customer base. Presented for the BMP3006 Practical Digital Marketing course at Regent College London.

Use of Digital Marketing in a Specific Communications Strategy

   Added on 2022-12-05

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BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Use of Digital Marketing in a Specific Communications Strategy_1
Use of digital marketing in a specific
communications strategy
Name & ID
Use of Digital Marketing in a Specific Communications Strategy_2
Example of contents
Use of Digital Marketing in a Specific Communications Strategy_3
Digital marketing strategy
• DMS Strategy
• Digital marketing is refers to the term marketing management. This is a term
which is used by company and organizations in order to promote their
products and services and making of awareness of their brand.
Use of Digital Marketing in a Specific Communications Strategy_4

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