Use Of Digital Marketing In A Specific Communications Strategy

BMP3006 Practical Digital Marketing
• Assessment 2 - Individual Presentation

Use Of Digital Marketing In A Specific
Communications Strategy
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INTRODUCTION
Digital marketing is the important part of the marketing mix and brand promotion it is a online form of
marketing which involves use of internet along with the electronic gadgets in order to promote the and
communicate with the customers for product and services awareness (Chaffey and Smith 2017). Digital
marketing in the present condition have multiple internet platforms for marketing such as the social media,
Emails, display ads, search engine optimization, TV, radio, and so on. MacDonald is world popular American
company for fast food, It was founded in 1940. In this report digital marketing and its role in the
communication, prospect of MacDonald marketing mix is considering

DIGITAL MARKETING AND ITS USE IN
SPECFIC COMUNICATION
STRATERGY
Digital marketing is one of the crucial way of product and services promotion or advertisement, which is
essentially involve in the marketing mix for the different strategy of communications (Durda 2017). As
organizations is planing for their new products quality, variety, pricing, and discount, in order to achieve
more profit and success in the business. By attracting more customers and for that marketing
communication strategy's are important which can make customers aware about new products, price,
variety and discount. So organizations important communication task is to make people aware about new
services and products and in this for accomplishment of this task different plate form of the digital
marketing is use, such as TV ads, Emails, radio ads, video streaming, search engine optimization, social
media plate forms etc.