logo

Principles of Marketing Assignment PDF

   

Added on  2021-05-12

7 Pages1908 Words258 Views
NAME : LAIBA MALIK SUBJECT : PRINCIPLE’S OF MARKETING CLASS : BBA-II-C ROLL NO : 9191089 TOPIC : PROMOTIONAL MIX SUBMITTED TO : Ms RAUZA WAHEED
Principles of Marketing Assignment PDF_1
PROMOTIOANL MIX:“The promotional mix is a set of tools which are used to communicate with and know details about target market, to achieve organization goals and objectives and to increase sales and profits.”Four most important tools of promotional mix are public relations, advertising, sales promotion and personal selling. There are many other tools which are used bymarketing departments of companies to reach desired objectives and goals. The main task for marketers is to find out the companies offerings and set of right promotional tools for a particular organization and to implement them for achieving desired promotional results.List of promotional tools is given below1.Advertising2.Personal selling3.Public relations4.Publicity5.Sales promotion6.Direct marketing7.Digital marketing8.Sponsorships9.Trade showsAdvertising:Advertising is a promotional tool in which we pay promotional channels or other parties for promoting our product, services and ideas. It is a promotional method which targets those people who want to take benefits via utilizing that product for basic needs and buy it. It is a one way promotional method and expensive. Basic purpose of this tool is to provide awareness about organization, products and services and how and from where to acquire them. No direct kind of communication or promotion is included in this process for promoting our productsand services to segmented and target market. Different organization uses this tool for creating brand awareness. Marketers advertise products and services via different platforms such as social networking sides, email, website, company app,
Principles of Marketing Assignment PDF_2
newspaper, TV and radio etc. through this method advertiser try to persuade customers in such way that they atleast buy that product or services at once. Example:Adidas tries to target huge amount of customers via promotional campaigns. They invite celebrities and famous artists who create a positive and good image of their brand in front of customers. Customers who adore those artists and celebrities wishto buy same products and promotion is done.Public Relations:Public relations is a promotional tool in which marketers portray a positive image of brand for creating awareness and building good relations with customers by promoting a social message. Company focus on promoting their products and services in different campaigns to obtain support of targeted market. Public in sense of public relations consists of retailers, wholesalers, clients, suppliers, society and government. Through this method of promotion marketers bring data for customers about brand, product and services. It is a way through which we can understand customer’s point of view about brand. When PR packages are sent to famous artists they do product reviews and promote the company via referring it toothers it creates a positive image. This promotional method is not under control of company completely. Only some surveys and web page reviews are included in this for learning more about customers. Company also focus on promotion through word of mouth because customer refer products and services to others when they like it.Example:Lifebuoy is example of public relations. As we are going through a pandemic so lifebuoy made a TVC in which they are providing awareness about safety measure from corona virus. In this way they portrayed a positive image and provided a social message. Sales Promotion:Sales promotion is a promotional tool in which timely offers are provided to customers for seeking attention and to make them buy our products.
Principles of Marketing Assignment PDF_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Integrated Marketing Communication PDF
|11
|2780
|316

Marketing and Communication in a Digital World - Desklib
|10
|990
|468

Affiliation Marketing Communication
|5
|997
|234

Promotional Techniques for Premier Inn Hotel
|10
|2836
|56

Poster
|1
|306
|29

Principles of Advertising: Segmentation, Targeting, Message and Media Mix Design
|13
|644
|443