Marketing Analysis of BMW: Strategies, Segmentation, and Positioning

Marketing

EXECUTIVE SUMMARY
Present report is based upon marketing analysis of BMW company where its
brief overview and its current marketing strategy and analysis of its internal and external
environment. Its segmentation, targeting, positioning approach and which concept of
marketing strategies has been used in this company, its market research analysis and
using analysing techniques. Other than seven element of marketing mix is used to
identify its overall functioning. It is recommended that BMW might use 7 P's to enhance
its productivity in overall operation as it include all the factor that every organisation
must consider while planning activities and strategies.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Analysing marketing strategies and competitive advantages of the company............................1
Literature review of current market scenario...............................................................................6
Market research of organisation...................................................................................................7
Evaluating the study of company.................................................................................................8
CONCLUSION................................................................................................................................9
RECOMMENDATION...................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDICES...............................................................................................................................12
Reflective statement ..................................................................................................................12