Bodyshop Marketing Officer

Bodyshop Marketing Officer

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Explain the key roles and responsibilities of the marketing function....................................1
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context..........................................................................................................................................2
TASK 2............................................................................................................................................3
P3 Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives........................................................3
TASK 3............................................................................................................................................6
P4 Produce and evaluate a basic marketing plan for an organisation..........................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Marketing is one of the essential part of organisation that is significant for successfully and
effectively conducting required practices. It is essential for organisation to correctly carry out
marketing practices that is helpful for promoting products as well as increasing revenues and
sales of business (Aguirre de Cárcer González-Quevedo and et.al., 2020). This report is based on Body
Shop organisation. This is a British cosmetics or skin care produce company. Body Shop
organisation was developed in year 1976 and founder of this organisation is Anita Roddick.
Head office of this organisation is located in London Bridge, London, United Kingdom. This
report will includes different roles and responsibilities of marketing function. In this report, roles
and responsibilities of marketing has been determined. This report includes comparison between
the marketing mix strategies of business. Apart form this, proper marketing plan has been
developed in order to successfully enhance business practices.
MAIN BODY
TASK 1
P1 Explain the key roles and responsibilities of the marketing function.
Marketing function can be describe as the practices of organisation that is effective for
attracting customers as well as increasing revenues of business. Through marketing function
respective company is able to sale more products of customers as well as increase overall
performance of organisation. marketing function will assist in gaining competitive edge over
other rival companie. There are different roles and responsibility of marketing function of Body
Shop organisation.
Key roles of Body Shop marketing function -
 Identify client – The main role of marketing function is to helps company in distinguish
target clients of individual organization alongside their prerequisite (Devendra, 2020). This
help in offering better assistance for analysing potential customers for Body Shop.
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