Marketing Essentials: Roles, Responsibilities, and Planning for Zara

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
P1: Explain the key roles and responsibilities of the marketing function...................................1
P2: Explain how roles and responsibilities of marketing relate to the wider organisational
context..........................................................................................................................................2
TASK 2............................................................................................................................................4
P3: Compare the ways in which different organisations apply the marketing mix to the
marketing planning process to achieve business objectives........................................................4
TASK 3............................................................................................................................................8
P4: Produce and evaluate a basic marketing plan for an organisation........................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Marketing is very essential part of organisation that is significant for successfully and effectively
conducting business practices. it has been analysed that there are different roles and
responsibilities of marketing function that is significant for boosting overall performance and
capacities of business to attain desired goals (Pike, 2020). This report is based on Zara
organisation. This is one of the well known organisation that is performing its practices in retail
market area. Zara company was developed by Amancio Ortega and Rosalia Mera. Head office of
this organisation is located in Arteixo, Spain. Zara organisation is providing high quality
fashionable products such as cloths, accessories, shoes, beauty and perfumes. This report
includes different roles and responsibilities of marketing function. In this report roles and
responsibility of marketing related to wider organisational have been determined. This report
consist of comparison of marketing mix of different organisation. Apart from this, a proper
marketing plan is developed.
MAIN BODY
P1: Explain the key roles and responsibilities of the marketing function.
Marketing function of organisation is related to attracting and influencing large number of
customers towards organisation in order to enhance business profitability. This includes activities
of distributing, financing, conducting market research, pricing strategy as well as mamagment of
products and services along with the promotional activities. There are different significant roles
and responsibility of marketing function which is effective for improving overall performance of
Zara company. Through effective functioning of marketing, respective company will be able to
attract more and more customers towards business as well as lead to accomplish desired
objectives (Venkatesan and Lecinski, 2021). Marketing function assist in identifying customers
requirements so that Zara company can develop high quality products which is able to meet with
customer requirements. Different roles and responsibility of marketing in context of Zara
company is mention below –
1