Marketing Strategies for Bogga Vacation App

This report discusses the marketplace for the Bogga vacation app, approaches for segmenting the market, its ideal customer, proposals for the product element of the app, pricing strategy, marketing communication proposals and the Gantt chart on the basis of the marketing communication.

CASE STUDY APP
GUIDE

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1. Market place for the app..........................................................................................................3
2. Best approach to segmenting the market.................................................................................3
3. Ideal customer for the app .......................................................................................................4
4. Proposals for the product element of the app...........................................................................4
5. Pricing strategy for the app......................................................................................................5
6. Marketing communications proposals.....................................................................................5
7. Marketing communications Gantt chart...................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is a kind of aspect of the business that is focused mainly on the customer and
that all the marketing principles depends upon the customer Marketing which is the process in
which the producers of the goods and the services main objective is to find the place where the
demand prevails for particular services and the products and then exploring the solutions to those
requirements along with making the consumers aware about the solutions.
This report will discuss the marketplace for the Bogga vacation app, approaches for
segmenting the market, its ideal customer, proposals for the product element of the app, pricing
strategy, marketing communication proposals and the Gantt chart on the basis of the marketing
communication.
MAIN BODY
1. Market place for the app
Bogga Vacation is a simplified travel game whose target is the pre schoolers, for pointing
the visitors into the city of Tel Aviv to the places where the children can eat for free. The online
travel marketplace is the one which connects the offerers of the travel services to their
consumers. The providers make a list of their vacation packages, the sightseeing hours,
bookings of the hotel and much more. The customer are able to browse with the help of the
marketplaces and select from the alternatives that suits them the best. Bogga Vacation offers
huge travel opportunities for the children by providing them the places where they can eat for
free of cost. Along with that they can also book the flights, cars, getaways, cruises and much
more. This app is applicable mainly to the children which are also especially the pre schoolers.
This app is very children friendly as the kids can use it in a very easy way and it is made in such
a way that the kids find it fun to use (Palmatier and Crecelius, 2019).
2. Best approach to segmenting the market
The best and the most suitable approach for segmenting the market would be Psycho
graphic segmentation. Comprehending these aspects of the customers can help in developing the
content that attracts to them in an effective manner. Some examples of the psycho graphic
attributes involve the interests, values, beliefs, lifestyle, attitude and traits of the children (Syafril
and Hadziq, 2021). Psycho graphic segmentation is appropriate and suitable for this kind of
travel app that is Bogga vacation for the children because with the help of this approach the data
can be collected by asking the prevailing customers for the information by using the surveys. It

can also be observed by looking at how the children interact with the app and see what kind of
the content they use mostly that also offers information about their interests and the preferences
and by adding the psycho graphic insight into the mix, it can be found that the people use the app
more often that value the community and the friendships.
3. Ideal customer for the app
The ideal customer of the Bogga Vacation App in the city of Tel Aviv would be the
parents and their children to to point them to the places where the children can eat free of cost.
The buyers of the tours and the trips are more interested in the offers of the travel agency. They
can pay the complete price and also more for their experience of travelling. By recommending
the app to the peers and the friends who will also suggest this app to their friends who are parents
and have kids that can write the positive feedback and then they will avail the services of the app
again. For attracting the ideal customer, creating a provide would assist in giving a clear vision
of the particular ideal customer (Tuten, 2019). Collecting information from multiple people that
can become the ideal customer in the near future could be helpful. These ideal customers would
be children that could eat for free of cost and also avail the opportunities for the vacation. For
attracting these ideal customer, firstly the basic information must be collected by personalizing
the profile of the children which will be made by their parents. A cartoon avatar can be created
which will attract the children to make profiles on the app, which will also include the basic
information such as the age, gender, location, etc. The interests of the children will also be
collected in that about their hobbies, interests, etc which will help in understanding the children
in a better way and accordingly provide them the services of the app. Another major step is to
know about how the children collected the information about the app, maybe they were
recommended by someone, maybe they came to know about the app from the internet, social
media , books, magazines or some kind of the blogs (Swanson, 2019).
4. Proposals for the product element of the app
Starting with a title page- In this the basic information about the app is being provided.
Introduction of the Bogga Vacation App that it provides the points the visitors to the places for
the children that can eat for free.
Creating a table of contents that will let the potential customers to know about what is being
covered in the proposal of the app (Hickman, 2020).

Stating the problem or the need- In this, the Bogga Vacation app provides the solution to the
problem of the children where they could not find the places to eat for free. But this app will
solve their this problem as it will assist the children in finding the places where they can eat for
free.
Propose a solution- The proposed solution is compatible to the need of the children so it can be
said that the proposal is created specially for these children only.
Including of the pricing options- This includes the pricing options for the budget of the children.
Although this app will provide the free services to these children where they can eat the food for
free of cost. But the cost of operating the app will be there.
Summarize with the conclusion- It includes the conclusion to make the children aware and use
the app more in their life (Gbadamosi, 2019).
This particular proposal would work as it will help in reaching out to the potential base
and utilise those potential which exists in an ample amount. The proposal can assist in filling the
gap between the app and the potential customer that are the children. It also highlighted the value
preposition and compelled the company to implement the business.
5. Pricing strategy for the app
The appropriate pricing for the app would be Mark Up pricing strategy which sets the
prices of the tour and the activities of the children for making the profit on each particular sale.
By recognizing all of the costs that are related with executing the business that includes the time
being spent on the generating and promotion of a holiday or an experience. This is called as the
difference between the cost of production and to market the item for sale and the retail cost that
is bring priced for that particular item. It is expressed as the fixed percentage and is specifies by
executing that percentage to the real cost of that item. When this markup pricing is being
calculated in the international trade then the specific costs of the exporting items like the custom
tariffs, intermediary margins and the transportation need to be taken in account (Nosalska and
Mazurek, 2019).
6. Marketing communications proposals
World of mouth marketing- This kind of the marketing emphasize on developing the effect of the
oral awareness of the advertising between the consumers themselves.

QR codes (QRC)- This tool is used most frequently in the advertising and the product
communication. It can be used in the coupons, websites and can also be used in a complete
electronic business card. The most important are the smartphone and the application.
Real-time marketing (RTM)
The real-time marketing is that of the marketing which is based on the date events. The
difference between the real-time marketing and the marketing is that rather than generating a
marketing plan in advance, the real time marketing is developing a strategy which is
emphasizing on the existing, immediate feedback and the relatable trends from the customer. The
main aim of the real-time marketing is to connect the customer with the service or the product
that they require at the current moment (Jobber and Ellis-Chadwick, 2019).
Social-media marketing (SMM)- Social media is rapidly growing technology in the field of
technology in the internet surrounding. Social media marketing means that it based on the
internet online media in which the people with similar interests, practices and objectives involve
in the social interactions that build the personal profiles and share the insight and the
experiences. The shared data on the social media sites is being identified as a necessary data
source that may create an impact on the travel decision making for the future potential travellers.
Twitter is a social media site that is being designed for letting the people to share the short
messages and the updates with each other. Facebook is a fully blown social networking site
which permits to share the photos, joining events, updates and numerous other activities.
7. Marketing communications Gantt chart
Task Name Duration Start Finish
Identifying the target
audience 2 days Mon 5/16/22 Tue 5/17/22
Setting Marcomms objec 3 days Wed 5/18/22 Fri 5/20/22
Developing Marcomms
budget 7 days Mon 5/23/22 Tue 5/31/22
Designing
communications 3 days Wed 6/1/22 Fri 6/3/22
Choosing the 5 days Mon 6/6/22 Fri 6/10/22

communication channels
Implementing plan 10 days Mon 6/13/22 Fri 6/24/22
Evaluation 6 days Mon 6/27/22 Mon 7/4/22
Monitoring and control 10 days Tue 7/5/22 Mon 7/18/22
Performance measurement 5 days Tue 7/19/22 Mon 7/25/22

CONCLUSION
From the above report, it has been discussed the marketplace for the Bogga vacation app,
approaches for segmenting the market, its ideal customer, proposals for the product element of
the app, pricing strategy, marketing communication proposals and the Gantt chart on the basis of
the marketing communication. By following a logical sequence, it becomes necessary for the
companies to perform in the free market structure on which their success relies on recognising
and retaining the customers for becoming profitable and growing the business.

REFERENCES
Books and Journals
Gbadamosi, A., 2019. Contemporary issues in marketing: Principles and practice. Sage.
Hickman, T.M., 2020. The Week in Review: The Impact of a Current Events Assignment on
Students’ Interest in Marketing. Business Education Innovation Journal VOLUME 12
NUMBER, p.63.
Jobber, D. and Ellis-Chadwick, F., 2019. EBOOK: Principles and Practice of Marketing, 9e.
McGraw Hill.
Nosalska, K. and Mazurek, G., 2019. Marketing principles for Industry 4.0—a conceptual
framework. Engineering Management in Production and Services.11(3).
Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of marketing strategy. Ams
Review.9(1). pp.5-26.
Swanson, S.R., 2019. The defining dozen: undergraduate students preconceived views of
marketing. Marketing Education Review.29(1), pp.3-16.
Syafril, S. and Hadziq, M.F., 2021. Islamic Principles in Marketing: An Overview of Islamic
Marketing mix in Social-Media Campaign. El-Qish: Journal of Islamic
Economics.1(1).pp.69-82.
Tuten, T.L., 2019. Principles of Marketing for a Digital Age. SAGE.