Marketing Principles for Tel Aviv App: Segmentation, Ideal Customers, Branding, Pricing and Communications

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
About the marketplace for the proposed app paying particular attention to any gaps...........3
Explaining the best approach to segment the market.............................................................3
Analysing the ideal customers................................................................................................4
Brand name and the proposal of the app................................................................................4
Explaining the pricing strategy...............................................................................................5
Explain your marketing communications proposals and why they will work.......................5
CONCLUSION................................................................................................................................6
REFERENCES:...............................................................................................................................7
Books and Journals.................................................................................................................7

INTRODUCTION
Principles of marketing means all those components that are used by the organisations
and the business firms in order to gain lots of customers towards the business. In this report there
will be the discussion on the that has been specially made for the kids in the boundary of the Tel
aviv. Segmentation for the app will be discussed (Hopkins and et.al., 2021). There will be the
analysis of the ideal customers for the app that has been developed. There will the discussion on
the brand name and the tag line. Along with that pricing strategy and marketing communications
proposals will be discussed. At the end of the report there will be the discussion on the Gantt
chart.
MAIN BODY
About the marketplace for the proposed app paying particular attention to any gaps
In order to promote the app, it has been specially made to attract the customers in the
boundary of the Tel Aviv market place. It is the appropriate location for the marketing managers
to launch the app in that market through which they can get potential customers. It is a very wide
market and it offers variety of products and services to the people (Hockenberry, 2019). This
place is very famous for shopping people come across the world to visit this place. It will helps
the marketing department of the company to easily attract lots of customers towards their
application they have developed. They are the new start up in the market and have the biggest
opportunities to get large number of customers in the market of the Tel Aviv. It requires lots of
funds in order to start the business and promote it in the market.
Explaining the best approach to segment the market
 Segmentation and Targeting: This means to segment or differentiate the market on a
various bases. It is the most important part that is to be considered by the organisations
because through this they become able to analyse the potential market in which they want
to target. In order to promote the app, first it is very important for the company to analyse
that segment of the market in which they want to target (Cannon, Lohtia and Paulich,
2021). They are the start up and want to introduce their app that is a food application app
which includes various types of foods products that they will offer to their customers. For
that purpose they should target that customers who continuously uses food applications in
relation to order food from outside. Their application is mainly targeting the children who