Bonchon Company: Marketing Concepts, and Human Resource Managemant

In this document, you'll be knowing about a company named Bonchon. Bonchon Chicken is a fried chicken food company located in South Korea. In the initial part company's Vision, Mission, and Objective are explained. And in the rest parts are about its marketing concepts, its marketing mix,  its human resource management system, and the function of HRM.  The marketing technique is a philosophy that controls the style of products that gain the market's attention and preferences. Bonchon Myanmar serves a variety of foods, but they serve fried chicken and soju most often. The fried chicken is unique in the sense that it is fried twice and a special sauce is used. Human Resources in Bonchon: Bonchon hires cashiers, waiters, delivery people, chefs, and cleaners.