Booking.com: Connecting Travelers with Incredible Places to Stay | Leading Travel E-commerce Company

BOOKING.COM

The company was established in 1996 in
Amsterdam. It is one of the largest travel
e-commerce company in the world.. The
mission of the company is to invest in
digital technology in order to make the
traveling easy. The company has different
websites and mobile application in the 40
languages. It connect the different
travellers with the world largest selection
of incredible places to stay. It have 17
years of experience with the 8000 of
employees in the 135 offices in the
worldwide (Booking..com, 2018)
ABOUT-
BOOKING.COM

Political
Different Government
develop the different rules
and regulation as per the
economy situation of the
country.
The different policies has
developed by the government
in order to maintain the
peace such as agreement of
legally rent for the short
period of time.
Economical
It has been seen that 16.7
million users use the
internet. Consumers have
high purchasing power
(Globig., 2018)
PESTLE ANALYSIS-
BOOKING.COM

PESTLE ANALYSIS-
BOOKING.COM
Economical
 It earned 16.1billion euros in the year of 2015
 $48860 is GDP of the Netherland which makes
the country richest country in the world.
Social
 Trends and taste affect the demand of the
consumers.
 Online travel and tickets are the most popular
categories with the percentage of 38.96%.
 At the time of vacations, the demand is
increases.

PESTLE ANALYSIS-
BOOKING.COM
Technological
 Use internet to book the tickets
 Connect the travellers from the different corners of the
world through advance network system
 Use social media to promote the services
Legal
 It is registered under the board of Amsterdam,
Netherland.
 Civil code act was developed by the government in which
the company has to attach the chamber of commerce
number with the information.
Environmental
 The company faces less environmental issue


The threat of new entrants-
The company have low threat of new entrant just because of high capital required in
system infrastructure. There are limited company who access the GDS. GDS is
challenged by the GNEs.
Bargaining Power of Buyer
High bargaining power of buyer due to high competition in the market. Individual
consumers have the power to switch to new OTAs (Li, Huang, Song, Wang, and Wang,
2016).
Bargaining Power of Supplier
High Bargaining power of suppliers just because of high competition in the market.
Suppliers provide the unsold room for the guest. Small hotels have limited
infrastructure for the online booking.
The threat of competitors
The high threat of competitors due to large number of companies in the OTA market.
But there is limited companies who book the deals directly.
The threat of substitute
The company also has high threat of substitute because people can book their tickets
from travel agents, travel suppliers (Bell, and Rochford, 2016).
PORTER’S FIVE FORCES
FRAMEWORK